Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.
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A new specialist audio media buying and creative agency, Trisonic, has today opened for business.
Not only is this the most successful year the newsbrands have had since launching the digital subscription model in 2010, digital subs have also overtaken print subs for the first time.
Lisa Batty, the former marketing director at Time Inc. UK, has launched a new trade marketing consultancy dedicated to creating industry events.
Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.
Ad agency Y&R has appointed Katie Lee as its new managing director, the first major hire by CEO Paul Lawson.
There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.
Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.
New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.