A new report from comScore, where in the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices.
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If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
A recent debate with senior industry names asked if Brexit is the biggest challenge UK advertising has ever faced. Here, Fredrik Borestrom reports back on the arguments.
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to “stamp out” sexual harassment in the workplace for all sexualities and genders.
Fran Cowan was unanimously voted in by the IAA UK board, and will work with the international trade body’s multiple committees to build its brand in the UK.
In total, 300 of Channel 4’s 850 jobs are to be relocated outside of the capital as three new creative hubs are created in as-yet unspecified cities.
To mark International Women’s Day, bosses at Pearl & Dean, Starcom, Total Media, FKC and Mediacom share their views and advice on the opportunities for women working in media.