Casino-on-net.com was the most popular online advertiser for December. The online gambling site, which also occupied the top spot in November, gained exposure among 6,704,000 individual at-home internet users during December and commanded 45% reach of the total UK at-home internet universe. Dell.com moved up two places from November to become the second most popular… Continue reading New Media Round-Up
Granada is “phasing out” its digital TV channel Granada Breeze after it failed to attract enough viewers.The channel, which has a women’s magazine-style format, was launched in 1996 as a spin-off from The Goodlife Channel and, according to a spokesman for Granada, has performed poorly from the outset. The channel will be removed from the… Continue reading Granada’s Breeze Blows Cold
Yahoo! UK and Ireland is launching four new advertising formats to give internet ads greater visual appeal than conventional banners.The formats have been created to cater for the ” increasingly sophisticated” needs of online advertisers and are designed to promote creativity within the medium. Internet travel portal The other formats are a homepage streaming ad;… Continue reading Yahoo! Unveils New Online Ad Formats
Record numbers of people were exposed to roadside advertising in 2001, according to a report from JCDecaux, which shows that the roadside audience rose 2.6% year on year from 2000 to 2001 and that the number of impacts rose by 150 million per week to over six billion.JCDecaux’s Poster Track Study shows that the average… Continue reading Record Numbers Exposed To Roadside Ads
Capital Radio holds its annual meeting today and the fear is that it will release a gloomy trading statement. This brought shares in the company down yesterday, by 15p to £7.07˝. This in turn had a knock-on effect on other radio owners, with Chrysalis dropping over 5% to £2.34 and GWR, also making revenue predictions… Continue reading Sharewatch
Liam Hamilton has been appointed the new controller of daytime at ITV, following the resignation of Maureen Duffy last week.Hamilton was formerly managing director and director of broadcasting at LWT before leaving to become CEO of Worldpop.com in 2000. His experience also includes a stint as editor and executive producer at GMTV and editor of… Continue reading ITV Names Hamilton New Daytime Controller
Channel 4 is to report its first financial loss in almost ten years after the economic downturn caused advertising revenues at the channel to fall by more than £35m during 2001.Channel 4’s managing director, David Scott, told a parliamentary select committee yesterday that the channel would not be making a contribution to the Treasury “as… Continue reading Channel 4 Shows First Loss In A Decade
The SMS revolution is well and truly underway in the UK and as the advertising downturn continues to take its toll on marketing budgets an increasing number of advertisers are realising that text messaging is an effective way of reaching consumers – particularly the elusive 18-24 year-old youth market.Mobile phone penetration in the UK currently… Continue reading Feature: Wireless Marketing
Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens
The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands
