ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy
The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry
Breakfast broadcaster GMTV has commissioned an analysis of the data collected by Tesco’s Clubcard loyalty scheme in order to prove the effectiveness of advertising during breakfast programming.The Tesco data, which is matched to the BMRB TGI database, records both the purchases and the time of purchase for 14 million card holders. It has already been… Continue reading GMTV Teams With Tesco For Research Project
Telewest, which is rumoured to be considering a merger with rival cable operator NTL, was one of only a handful of companies to see shares rise in yesterday’s media market. Stock was up 10.95% to close at 55žp, in what was the best media performance of the day.At the other end of the spectrum, ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place yesterday.The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,” said chairman,… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
Shopping may be the new religion, but should the media market be worshipping at the shrine of commodity culture? Jon Wilkins of Naked Communications says we should heed the warning of a short, dead Frenchman and strive for “le bespoke”.Napoleon once famously highlighted us Brits as a ‘Nation of Shopkeepers’, much to the collective displeasure… Continue reading A Nation Of Shopkeepers
Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers… Continue reading Freeserve Ads Pay Off
Sky is claiming that a recent interactive advertising campaign for Rimmel was the most successful in its history, with a response rate of 3%.The campaign, which was designed for Rimmel’s new Exaggerate Hydra Colour Lipstick by BMPtvi, asked viewers to answer a question in return for a lipstick. Over 50,000 lipsticks were sent to viewers… Continue reading Interactive Ad Scores On Sky
The IPA’s Bellwether report for the last quarter of 2001 shows that companies continued to downsize marketing budgets during the period, but suggests that the downward trend may be slowing.One in three companies were found to have revised their fourth quarter marketing budgets down in response to market pressure. The main beneficiary of the one… Continue reading Bellwether Report Confirms Tough Q4 Measures
