The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands
ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy
The IPA’s Bellwether report for the last quarter of 2001 shows that companies continued to downsize marketing budgets during the period, but suggests that the downward trend may be slowing.One in three companies were found to have revised their fourth quarter marketing budgets down in response to market pressure. The main beneficiary of the one… Continue reading Bellwether Report Confirms Tough Q4 Measures
The number of text messages sent in the UK last year almost doubled compared to 2000, according to the latest figures from the Mobile Data Association (MDA). December’s 1.3 billion total means that during the course of 2001, some 12.2 billion chargeable person to person text messages were sent, compared to 1.1 billion in 1999… Continue reading Text Message Total For 2001 Exceeds 12 Billion
Shadow Culture Secretary Tim Yeo has attacked the Government for its failure to set a firm date for the digital switchover.Speaking at the Culture, Media and Sport Question Time in the House of Commons yesterday, Yeo accused Culture Secretary, Tessa Jowell of “dithering on digital” after she admitted last week that the deadline for the… Continue reading Tories Accuse Jowell Of Dithering On Digital
Channel 5 is believed to be leading industry opposition to the BBC’s reworked proposal for BBC3, its digital channel aimed at 16-35 year-olds.The channel is objecting to the new plans for BBC3 on the grounds that it will use public money to fund programming that is already provided by commercial broadcasters.The BBC had its original… Continue reading Channel 5 Opposes Plans For New BBC3
Telewest, which is rumoured to be considering a merger with rival cable operator NTL, was one of only a handful of companies to see shares rise in yesterday’s media market. Stock was up 10.95% to close at 55žp, in what was the best media performance of the day.At the other end of the spectrum, ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place yesterday.The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,” said chairman,… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
Shopping may be the new religion, but should the media market be worshipping at the shrine of commodity culture? Jon Wilkins of Naked Communications says we should heed the warning of a short, dead Frenchman and strive for “le bespoke”.Napoleon once famously highlighted us Brits as a ‘Nation of Shopkeepers’, much to the collective displeasure… Continue reading A Nation Of Shopkeepers
Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers… Continue reading Freeserve Ads Pay Off
