CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue
Ford is to extend its sponsorship of BSkyB’s Premier League football in a £15m yearly deal.The deal sees Ford secure exclusive title sponsorship of Sky Sports 66 live Premiership matches next season, beginning with the Fulham-Manchester United match on 19 August.The Ford name will be associated with a range of football and sports programming with… Continue reading BSkyB Scores Football Sponsorship Deal With Ford
Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning.The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset by… Continue reading Trinity Sees No Return To Earlier Ad Levels
Reporters are currently gathered outside the Virgin Radio offices in Golden Square, awaiting an announcement promised by the station regarding Chris Evan’s future as a breakfast DJ (see SMG To Part With Absentee Evans?).NewsLine will bring you the latest updates as they occur…SMG: 0141 300 3000 Virgin Radio: 0207 434 1215 www.virginradio.co.ukSubscribers can access the… Continue reading Virgin Announcement On Evans Imminent
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command.A survey by outdoor specialists Concord found that 77% of creative directors supported… Continue reading The Media Buzz On Fly Posting
Digital media agency i-level has appointed a new MD after its restructure led to the resignation of former MD Alan McCulloch. The new appointee, Nick Gutfreund, will take on an expanded role of group managing director, with responsibility for overseeing all UK and international operations.McCulloch, who had been at i-level since February 2000, is thought… Continue reading New MD For Digital Media Agency
The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the… Continue reading DMA To Merge Register With AAR
Research Says Online Ads DeliverThe return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from Jupiter Media Metrix.The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the… Continue reading Research Says Online Ads Deliver
The Advertising Standards Authority (ASA) has put the brakes on Nissan and Eurostar, upholding complaints against Nissan, for an advert which it felt to be “misleading” and against Eurostar, for a poster which, “encouraged readers to act irresponsibly.”The ASA received a complaint against a magazine advertisement for Nissan cars which read: “The Nissan Almera 1.5E… Continue reading ASA Puts Brakes On Nissan And Eurostar Ads
After suffering initial losses on Monday, following the publication of a leaked letter from Granada to the Prime Minister (see Granada Warns Of ITV Disaster) and Zenith Media’s prediction that ITV’s ad revenue would be the lowest in its 50 year history (see Carlton And Granada Have Unhappy Monday), Carlton and Granada regained valuable ground… Continue reading Sharewatch
