CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue
Ford is to extend its sponsorship of BSkyB’s Premier League football in a £15m yearly deal.The deal sees Ford secure exclusive title sponsorship of Sky Sports 66 live Premiership matches next season, beginning with the Fulham-Manchester United match on 19 August.The Ford name will be associated with a range of football and sports programming with… Continue reading BSkyB Scores Football Sponsorship Deal With Ford
Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning.The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset by… Continue reading Trinity Sees No Return To Earlier Ad Levels
Reporters are currently gathered outside the Virgin Radio offices in Golden Square, awaiting an announcement promised by the station regarding Chris Evan’s future as a breakfast DJ (see SMG To Part With Absentee Evans?).NewsLine will bring you the latest updates as they occur…SMG: 0141 300 3000 Virgin Radio: 0207 434 1215 www.virginradio.co.ukSubscribers can access the… Continue reading Virgin Announcement On Evans Imminent
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command.A survey by outdoor specialists Concord found that 77% of creative directors supported… Continue reading The Media Buzz On Fly Posting
Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated. A spokesman for the station said that due to the events of the past week (see SMG To Part With Absentee Evans?) they had no choice but to take this action as it had been decided that Evans was in breach… Continue reading Virgin Terminates Evans’ Contract
Channel 5 is to launch its biggest ever marketing campaign to promote the start of Aussie soap, Home and Away, which it poached from ITV last year.The soap’s relaunch on 16 July will be accompanied by a nationwide press and poster advertising campaign starting on 2 July.The campaign, shot on location in Australia, will feature the… Continue reading Channel 5 Says G’Day To Home And Away
The Advertising Standards Authority (ASA) has put the brakes on Nissan and Eurostar, upholding complaints against Nissan, for an advert which it felt to be “misleading” and against Eurostar, for a poster which, “encouraged readers to act irresponsibly.”The ASA received a complaint against a magazine advertisement for Nissan cars which read: “The Nissan Almera 1.5E… Continue reading ASA Puts Brakes On Nissan And Eurostar Ads
After suffering initial losses on Monday, following the publication of a leaked letter from Granada to the Prime Minister (see Granada Warns Of ITV Disaster) and Zenith Media’s prediction that ITV’s ad revenue would be the lowest in its 50 year history (see Carlton And Granada Have Unhappy Monday), Carlton and Granada regained valuable ground… Continue reading Sharewatch
Granada is under pressure from some of its largest shareholders to close the troubled pay-per-view television platform, ONdigital, according to a poll conducted by the Financial Times .The paper claimed today that investors have lost patience with ONdigital, which has failed to compete with Sky Digital and other cable and satellite operators in the multi-channel… Continue reading Granada Pressured To Close ONdigital
