It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were denied… Continue reading Feature: ITV Shoulders The Slump
Digital media agency i-level has appointed a new MD after its restructure led to the resignation of former MD Alan McCulloch. The new appointee, Nick Gutfreund, will take on an expanded role of group managing director, with responsibility for overseeing all UK and international operations.McCulloch, who had been at i-level since February 2000, is thought… Continue reading New MD For Digital Media Agency
The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the… Continue reading DMA To Merge Register With AAR
Research Says Online Ads DeliverThe return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from Jupiter Media Metrix.The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the… Continue reading Research Says Online Ads Deliver
Confidence in ITV companies took a knock yesterday after the Sunday Times published a leaked letter to the Prime Minister warning of the consequences of the relaxation of media ownership laws (see Granada Warns Of ITV Disaster). Zenith Media also predicted that ITV’s ad revenue would be the lowest in its 50 year history (see… Continue reading Sharewatch
Hachette-Emap magazines is to launch Elle Girl in direct competition with Natmag’s Cosmo Girl. Natmags confirmed a launch date for its teen girl title of 20 September earlier this year and it now seems its Emap rival will appear on the newsstands during the same month.Both titles are spin-offs of established young women’s brands with… Continue reading Elle Girl Launch Date Announced
The BBC plans to air a fourth weekly episode of EastEnders on Friday nights, according to press speculation.Reports, based on a leaked memo, claim that the fourth episode of the soap will begin on Friday 10 August with the trial of Dan Sullivan, the character accused of shooting Phil Mitchell, and will be promoted by… Continue reading Friday Tipped For Fourth EastEnders
Carlton chief executive Gerry Murphy, has accused Granada of “hysterical scaremongering” in its attempt to influence the government over the media ownership rules.Hitting back following Granada’s letter to the Prime Minister, which said that if the media ownership rules were not reformed Granada may be bought out by a foreign company and ONdigital closed due… Continue reading Carlton Attacks Granada Over Leaked Letter
Research information and software group, Kantar Media Research (KMR), is to reorganise its corporate structure and join forces with market research organisation Millward Brown Group (MBG), as part of a move to accelerate global expansion, having appointed Andy Brown, previously KMR director with responsibility for target group index and software, as its new CEO.The restructure… Continue reading Kantar Joins With Millward Brown
