UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops £17bn For First Time
The findings of an ITC report, published today, showed that while some of the stereotypes used in advertising are perfectly acceptable to the public, others are seen as patronising and insulting.Boxed In was commissioned in response to complaints received by the ITC about stereotypes in advertising. It revealed that while stereotypes are a recognised part… Continue reading ITC Research Pigeon-Holes Stereotypes
ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
MediaTel has relaunched its NewsLine service with a new look and new features. The re-designed home page for the media news service is designed to make it easier for subscribers to navigate over ten years of archived media news and features, the latest data reports and daily media reports, updated throughout the day.The NewsLine team… Continue reading New Look For MediaTel NewsLine
The findings of an ITC report, published today, showed that while some of the stereotypes used in advertising are perfectly acceptable to the public, others are seen as patronising and insulting.Boxed In was commissioned in response to complaints received by the ITC about stereotypes in advertising. It revealed that while stereotypes are a recognised part… Continue reading ITC Research Pigeon-Holes Stereotypes
May once again proved a good month for cinema admissions, with last year’s high (see May Days Prove No Emergency For Cinema Box Offices) being overtaken by 2.5%, to reach the largest figure for May admissions, 11.6 million, since records began 26 years ago.Debbie Chalet, president of the Cinema Advertising Association (CAA) commented: “Cinema is… Continue reading The Money Returns For Cinema Despite Ad Industry Downturn
May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop. Channel 5’s loss of the viewing share in all homes was the least significant, sliding from 5.7% to 5.6%.The… Continue reading Digital Television Round-Up – May 2001
The Office of Fair Trading (OFT) has delayed the conclusion of its investigation into British Sky Broadcasting’s (BSkyB) domination of the pay-TV market, due to the complexity of the issues involved.BSkyB has over 5m subscribers to its pay-TV services, mainly Sky Digital customers, compared to the 1m subscribers gained by Carlton and Granada’s joint-owned ONdigital.… Continue reading Conclusion Of OFT’s BSkyB Investigation Delayed Until September
The chief executive of the Periodical Publishers’ Association (PPA), Ian Locks, has spoken out against speculation that the recent spate of magazine closures is indicative of a downturn in the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?), dismissing the claims as “selective and misleading.”Locks stated: “If an industry is launching… Continue reading PPA Chief Counters Claims Of Industry Downturn
