A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
As a week of continuing negative speculation about the media market draws to a close, yesterday proved another difficult day for media stocks. The ongoing doubts about TV advertising revenues, fuelled by the release of Granada’s interim results this week (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions) depressed… Continue reading Sharewatch
New glossy fortnightly magazine for women, Real, seems immune to the turndown effecting the rest of the market, as sales of its first three issues are up 20% on initial targets.Since its launch, in April, the magazine has sold an average of 360,000 copies per issue and is enjoying a warm reception, despite sales patterns… Continue reading Real Success For New Woman’s Fortnightly
The announcement that Sally Oldham has quit Capital and Russell Stuart is leaving GWR has prompted the radio groups to restructure their digital operations.Sally Oldham, Capital’s strategy and development director has quit unexpectedly after only a year in the job. She was responsible for leading expansion in to digital radio, developing new business and finding… Continue reading Capital And GWR Restructure Digital Operations
BSkyB is to offer a new service that allows its digital viewers to send SMS text messages via their TV remote controls or cordless keypads.The messages will be created and sent using Sky Digital’s text service and will cost 25p each. Viewers will be able to send messages whilst watching TV by pressing the text… Continue reading BSkyB Digital Viewers Get The Message
The deal to create digital horseracing and betting channel, Go Racing, could be in jeopardy as the British Horseracing Board (BHB) has so far failed to fulfil a major condition of the arrangement in a move the Go Racing CEO has described as “plainly ludicrous.”Having reached an agreement with the majority of British racecourses (see… Continue reading Go Racing Deal Could Be Halted By Pre-Race Data Problem
John Hardie, commercial director at ITV has unexpectedly quit to take up a position at Walt Disney overseeing the groups TV operations across Europe, Africa and the Middle East. DCMS head of strategy and communications, Paul Bolt, has been appointed director of The Broadcasting Standards Commission. David Wheldon has been promoted to the role of… Continue reading Appointments Brief
ITV will issue the tender specifications for its national news contract in the next week and ITN will face competition for the first time.ITN, which is jointly owned by Carlton, Granada, UBM and Reuters will be challenged by Channel 3 News, a consortium formed by BSkyB, CBS, Bloomberg, Chrysalis and Ulster TV.An ITV spokesperson today… Continue reading ITV News Up For Grabs As Bidding Process Begins
Media analyst group ABN Amro has downgraded its global ad forecasts following a “weaker than expected start to 2001”. Estimates for global advertising growth, which had previously stood at 3.4%, have now been reduced to just 1.3%.Amro cites weaknesses in the telecoms and technology markets, shifts in media mix by FMCG companies and the current… Continue reading ABN Amro Downgrades Global Ad Forecasts
After announcing a pre-tax loss of £69m in its interim results yesterday (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), shares in Granada remained stable, holding at £1.67.The boat continued to rock for Bright Station with shares plunging 17.2% to close at 7¼p, with a loss of 1½p. This… Continue reading Sharewatch
