DCMS Predicts 55% Digital Penetration By 2006 The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV.A digital television survey just published by the DCMS shows that 25% of households predict that they… Continue reading DCMS Predicts 55% Digital Penetration By
2006
Go Racing has jumped the latest hurdle in its quest to close a £387m deal to acquire the media rights to the UK’s horseracing for the next 10 years and create a digital horseracing channel.Lengthy negotiations with the British Horseracing Board (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) were concluded last… Continue reading Go Racing Back In The Saddle
Chrysalis Radio is launching its first interactive text messaging campaign, called Galaxy 105 Text Maniacs Club, as part of a move to interact with listeners.Chrysalis Radio’s online sales director, Ian James, said: “We chose to use text messaging as it’s a medium which lends itself to communicating with our core listeners, 15-35 year olds. It… Continue reading Chrysalis Interacts With Text Maniacs
The latest round of VIPer research (see VIPer Research Targets ABs ) has brought good news for the outdoor industry, as the medium has been judged as very effective in reaching the young and affluent in society, especially when used with other media.Phil Danter, managing partner, strategy, at the Media Planning Group, said: “Outdoor advertising… Continue reading Outdoor Effective For Reaching The Affluent
The Go Racing deal to create a digital horseracing channel (see Go Racing Gets Go Ahead For Racing Channel) appears to be on track again today after collapsing earlier in the week (see Go Racing Deal Could Be Halted By Pre-Race Data Problem).The Go Racing consortium said it had agreed “key commercial terms” with the… Continue reading Go Racing Negotiations Up And Running After False Start
Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s… Continue reading UK’s Tallest Poster From BlowUp Media
The chief executives of the five regulators who will form the foundations of OFCOM have appointed management consulting firm Towers Perrin to map the process for its establishment. Towers Perrin will report to a steering group on which the chief executives from the Broadcasting Standards Commission (BSC), the Independent Television Commission (ITC), OFTEL, the Radiocommunications… Continue reading Regulators Prepare For Creation of OFCOM
The Independent Television Commission (ITC) has criticised ITV’s commitment to regional services. ITC chairman Sir Robin Biggam, speaking at an ITC event in Manchester, said that when it came to ITV’s submission to the Government on the Communications White Paper, its comments on regionality could be summed up as “Trust Us”. Describing the cost of… Continue reading ITC Disappointed At Lack Of ITV Regional Commitment
RevenueYear on year analysis shows that total terrestrial TV revenue has fallen during May. ITV was the worst hit compared with the same period last year. Channel 4 was the least affected. Total satellite revenues increased again compared to May 2000.Among the ITV franchises Yorkshire/North East saw the largest increase in revenue share. Carlton saw… Continue reading TV Market Round-Up – May 2001
The international editor of the Financial Times is to resign his post later this week and step in as chairman of the BBC, according to US press speculation.The New York Post has reported that Richard Lambert, who has edited the paper for 10 years, is expected to resign in the next few weeks and take… Continue reading FT Editor Tipped To Replace Bland As BBC Chairman
