DCMS Predicts 55% Digital Penetration By 2006 The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV.A digital television survey just published by the DCMS shows that 25% of households predict that they… Continue reading DCMS Predicts 55% Digital Penetration By
2006
Go Racing has jumped the latest hurdle in its quest to close a £387m deal to acquire the media rights to the UK’s horseracing for the next 10 years and create a digital horseracing channel.Lengthy negotiations with the British Horseracing Board (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) were concluded last… Continue reading Go Racing Back In The Saddle
Chrysalis Radio is launching its first interactive text messaging campaign, called Galaxy 105 Text Maniacs Club, as part of a move to interact with listeners.Chrysalis Radio’s online sales director, Ian James, said: “We chose to use text messaging as it’s a medium which lends itself to communicating with our core listeners, 15-35 year olds. It… Continue reading Chrysalis Interacts With Text Maniacs
The latest round of VIPer research (see VIPer Research Targets ABs ) has brought good news for the outdoor industry, as the medium has been judged as very effective in reaching the young and affluent in society, especially when used with other media.Phil Danter, managing partner, strategy, at the Media Planning Group, said: “Outdoor advertising… Continue reading Outdoor Effective For Reaching The Affluent
The number of new consumer magazines launched in the first four months of this year saw a year on year increase, despite widespread fears of an ad revenue downturn and saturation of the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?). Figures released by the Periodical Publishers’ Association (PPA) from Seymour… Continue reading Consumer Mag Launches Up Year On Year
Profits Warning at United Business MediaUnited Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust… Continue reading Profits Warning at United Business Media
Future Network suffered the greatest loss among media stock in yesterday’s market, with shares dropping 7.69%, to close at 66p for the day, a loss of 5½p.Cordiant continued its poor run yesterday, dropping 5.44%, to finish at £2, down 11½p.Yesterday’s market was dominated by loss with only two media companies managing an increase in stock.… Continue reading Sharewatch
It may not have pleased the ITV companies, but the news that changes to the rules on cross-media ownership will not reach Parliament this year (see Communications Bill On Hold This Year) has been welcomed by the advertising agencies’ trade body, the Institute of Practitioners in Advertising (IPA).“If delay means that greater thought is to… Continue reading IPA Welcomes Delay To Ownership Relaxation
The Go Racing deal to create a digital horseracing channel (see Go Racing Gets Go Ahead For Racing Channel) appears to be on track again today after collapsing earlier in the week (see Go Racing Deal Could Be Halted By Pre-Race Data Problem).The Go Racing consortium said it had agreed “key commercial terms” with the… Continue reading Go Racing Negotiations Up And Running After False Start
Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s… Continue reading UK’s Tallest Poster From BlowUp Media
