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Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey.The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who are… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

The European chairman of M&C Saatchi, Moray MacLennan, has been nominated by the IPA Council to succeed David Pattison of PHD Media as President of the IPA.MacLennan will be expected to serve a two-year tenure from April 2007 if elected at the Special Council Meeting after the IPA AGM on Wednesday 25 April 2007.The announcement… Continue reading Saatchi Europe Chairman To Become New President Of IPA

Sir Paul McCartney is adding another string to his bow as a presenter on Classic FM, the UK’s largest commercial radio station with a weekly reach of almost six million listeners.Today Classic FM clears its schedule for Paul McCartney Day. From midnight, the station will be featuring McCartney’s classical works in all of its programmes,… Continue reading McCartney Mixes It Up At Classic FM

GCap Media is to launch a radio led multi-media creative agency, which aims to offer bespoke integrated solutions to work off air, online and across developing technologies.The agency, called CANVAS, is a merger between the existing design, sonics and AV departments at GCap Media. These departments have been individually successful but were merged to meet… Continue reading GCap Launches Radio Led Multi-Media Agency

Newspaper publisher, the Telegraph Media Group, is set to expand beyond print and online, with reports suggesting the company is about to enter bidding for the second national digital multiplex.According to reports in the trade press, the Telegraph Group is set to launch a format called Telegraph Talk, and is also looking at extending the… Continue reading Telegraph Group Boosts Cross-Platform Credentials

Cable firm NTL has pulled the plug on its bid for ITV and submitted an official complaint to the Office of Fair Trading over BSkyB’s acquisition of an almost 18% stake in Britain’s biggest commercial broadcaster.NTL has said that the satellite broadcaster now has a “material influence” over the terrestrial network, having previously submitted a… Continue reading NTL Pulls Plug On ITV Bid

From January of next year, the Unique User metric will replace Page Impressions as the mandatory minimum metric to be certified by ABC Electronic, after a ruling was passed by the Joint Industry Committee for Web Standards (JICWEBS).The announcement follows a period of consultation within the industry, which has ensured agreement from all parties.Unique Users… Continue reading Unique User Metric To Replace Page Impressions For Web Measurement

BSkyB and Google have joined forces, with Sky becoming the online behemoth’s first partner to globally deploy its suite of search, advertising, communications and video services, which will be tailored and branded for Sky’s broadband platform.Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video… Continue reading Google Joins Forces With BSkyB

Channel 4’s 4Radio is expected to join with UBC Media and UTV Radio as partners in its bid for the second commercial radio multiplex, and is rumoured to be in talks with the UK’s biggest radio owner, GCap Media.Newspaper reports that GCap was joining with BT and Arqiva in a bidding consortium are reported in… Continue reading C4 Radio Could Join With UBC And UTV For Multiplex Bid

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report.The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with non-terrestrial… Continue reading Overall TV Viewing Continues To Slide