More Uncategorised articles

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report.The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with non-terrestrial… Continue reading Overall TV Viewing Continues To Slide

The Press Gazette has been rescued by speciality publisher, Wilmington Group, and will return to print this week.In a statement issued this morning, Wilmington said it has acquired assets from the administrator of the trade press and is resurrecting the business.Charles Brady, CEO of Wilmington Group, said: “It has taken us a while, but we… Continue reading Press Gazette Rescued At Eleventh Hour

Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and… Continue reading Thinkbox Conference Provides Platform To Unveil Research

The first five advertising partners to launch campaigns on Viacom Outdoor’s high definition London Underground ad network have been announced, with big names Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest being the first to sign up.In addition to the Digital Escalator Panel (D-EP) sites at Tottenham Court Road station in London,… Continue reading Big Names Sign Up To Major Digital Outdoor Network

ITV1’s I’m A Celebrity… Get Me Out Of Here managed to gain its highest audience figures of the series with its finale on Friday night, with an average of 8.5 million adults tuning in, giving the channel a 40% audience share at the time.The programme began with an audience of around eight million on average,… Continue reading Jungle Fever Dies Down With 8.5 Million

BSkyB is a long-term investor in ITV that is keen to see the business grow, according to chief executive James Murdoch.Speaking on BBC Radio 5Live last night, Murdoch told Jeff Randall that the company’s decision to buy an almost 20% stake in ITV (see Branson Bites Back At Sky’s Swoop On ITV) was not designed… Continue reading BSkyB Chief Exec Defends Company’s Swoop On ITV Shares

Online giant Yahoo! will begin to offer clips of BBC News video to US web users, after the two companies struck a deal.The BBC will offer around 30 video clips of its news output each day via a deal Yahoo! has struck with ABC News, which has exclusive representation for the distribution of BBC News… Continue reading BBC News Clips For Stateside Yahoo! Web Users

Press Gazette, the trade magazine of the journalism industry, may have a future after all, after reports have emerged that a potential buyer has approached its administrator.According to Press Gazette a potential buyer has approached Robert Allen, of administrators Vantage, with a view to rescuing the 41-year-old publication from certain extinction.It quotes Allen as saying:… Continue reading Press Gazette Could Be Rescued

Social networking behemoth YouTube has made a definitive step towards going mobile, after the company singed a deal with US telco Verizon.The deal will see some of the most highly rated YouTube videos available on Verizon handsets, where subscribers to the Verizon Wireless’ V Cast package, who pay around £7.50 a month or £1.50 a… Continue reading YouTube Takes A Step Towards Going Mobile

Frustration is brewing amongst NTL shareholders, who feel that the cable group should focus on integrating Telewest and Virgin Mobile rather than a bid to buy ITV, according to a report on mediaguardian.co.uk.The ITV board unanimously rejected a merger bid by NTL recently, claiming there was “little, if any, strategic logic for ITV to combine… Continue reading NTL Shareholders Want Company To Shed ITV Takeover Plans