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Channel 4 is set to relaunch E4.com as a new standalone social networking website early next year and plans to give users the chance to audition via the site for a place in the Big Brother house.The www.E4.com domain name, which has lain dormant since the E4 website was integrated into parent site channel4.com in… Continue reading Channel 4 To Relaunch E4.com As Social Networking Site

Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads

Specials and old favourites will be key to the BBC keeping its viewing figures up during the festive season.The Corporation will screen special editions of Doctor Who, Little Britain, This Life and The Vicar of Dibley, whilst EastEnders will see the “dramatic” exit of one of the soap’s original characters, Pauline Fowler.Little Britain star Matt… Continue reading Specials And Nostalgia Key To BBC’s Festive Programming

Social networking site MySpace is looking for mobile partners to launch and promote MySpace mobile services across Europe.Earlier this week, the company appointed former business development manager at Vodafone, Jean-Paul Sanchez, to the position of vice president of mobile for Fox Interactive in Europe (see MySpace Takes A Step Closer To Going Mobile), and he… Continue reading MySpace Searching For Mobile Partners

BSkyB’s holdings in ITV will reduce competition and raise plurality concerns in the UK media market, which is not in the public interest, according to a statement released by NTL.The company also said it is “considering all of its options” following ITV’s rejection of the cable group’s takeover approach yesterday (see ITV Board Rejects NTL… Continue reading BSkyB’s Acquisition Of ITV Not In The Public Interest, Says NTL

Celtic’s 1-0 Champion’s League victory over Manchester United lured an average of 5.6 million adult viewers to ITV1 last night, giving the channel a 26% audience share between 7.30pm and 9.30pm.Following on from the match at a slightly later time than usual, I’m A Celebrity… Get Me Out Of Here dropped more than two million… Continue reading Triumphant Celtic Victory Lures 5.6 Million To ITV1

The ITV board has unanimously rejected a merger bid by NTL, claiming there is “little, if any, strategic logic for ITV to combine with NTL “.For each ITV share, the US cable giant had offered 105p in cash and new NTL shares, which were worth 17p at the close of business on 9 November. The… Continue reading ITV Board Rejects NTL Merger Bid

I’m A Celebrity… attracted a peak audience of 8.2 million adults (a 36.3% audience share) to ITV1 last night, no doubt all eager to see what would happen when the jungle dwellers were split into two teams.The show did not disappoint, with a raucous ruck over a task to win some cheese and biscuits the… Continue reading I’m A Celebrity… Brings Back The Viewers