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Almost four billion text messages were sent in the UK during October, up 100 million more than in September, according to the latest figures from the Mobile Data Association (MDA).During October, 3.8 billion text messages were sent, which was up almost 27% on the total for October 2005. Each month sees more and more text… Continue reading Almost Four Billion Texts Sent In October

Ocean Outdoor has secured the first ever Outdoor advertising site in Trafalgar Square, with the company taking over a 9m x 9m site on the south-west aspect of St Martin-In-The-Fields.Launching on 1 January 2007, Trafalgar Square Ocean Special will provide a significant contribution to the £36 million renewal of the church.An estimated 35 million people… Continue reading Ocean Outdoor Secures First Ad Site In Trafalgar Square

Channel 4 is set to relaunch E4.com as a new standalone social networking website early next year and plans to give users the chance to audition via the site for a place in the Big Brother house.The www.E4.com domain name, which has lain dormant since the E4 website was integrated into parent site channel4.com in… Continue reading Channel 4 To Relaunch E4.com As Social Networking Site

Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads

Social networking site MySpace is looking for mobile partners to launch and promote MySpace mobile services across Europe.Earlier this week, the company appointed former business development manager at Vodafone, Jean-Paul Sanchez, to the position of vice president of mobile for Fox Interactive in Europe (see MySpace Takes A Step Closer To Going Mobile), and he… Continue reading MySpace Searching For Mobile Partners

BSkyB’s holdings in ITV will reduce competition and raise plurality concerns in the UK media market, which is not in the public interest, according to a statement released by NTL.The company also said it is “considering all of its options” following ITV’s rejection of the cable group’s takeover approach yesterday (see ITV Board Rejects NTL… Continue reading BSkyB’s Acquisition Of ITV Not In The Public Interest, Says NTL

Celtic’s 1-0 Champion’s League victory over Manchester United lured an average of 5.6 million adult viewers to ITV1 last night, giving the channel a 26% audience share between 7.30pm and 9.30pm.Following on from the match at a slightly later time than usual, I’m A Celebrity… Get Me Out Of Here dropped more than two million… Continue reading Triumphant Celtic Victory Lures 5.6 Million To ITV1

Specials and old favourites will be key to the BBC keeping its viewing figures up during the festive season.The Corporation will screen special editions of Doctor Who, Little Britain, This Life and The Vicar of Dibley, whilst EastEnders will see the “dramatic” exit of one of the soap’s original characters, Pauline Fowler.Little Britain star Matt… Continue reading Specials And Nostalgia Key To BBC’s Festive Programming