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Martyn U’ren outlined, to Wednesday afternoon’s MRG Conference, how News International are continuing to provide massive audiences by pursuing a policy of co-existence between paper and digital media for their newspaper brands.He quoted Rupert Murdoch as saying that consumers want their content delivered “when they want it, how they want it and very much as… Continue reading MRG Conference: By Using Mass Brand Management, The Age of Mass Media Isn’t Over

Tess Alps, CEO of Thinkbox, echoed the thoughts set out on day one of the MRG conference by Walker CEO, Phil Georgiadis, although in a much more playful manner, when she offered her thoughts on Google, the IAB, and PR-driven research in her keynote speech on the final day of the conference in Vienna.Commenting on… Continue reading MRG Conference: Thinkbox CEO Criticises Google Research

Interactivity and personalisation will be key to the future success of mobile television, according to a new report commissioned by mobile phone company Nokia.This Box Was Made For Walking, conducted by Dr Shani Orgad from the London School Of Economics, examines the future impact of the platform on the broadcasting and advertising industries, predicting that… Continue reading Interactivity And Personalisation Key To Success Of Mobile TV

Emap Radio has been awarded the new FM local radio licence for Liverpool and will launch CityTalk, the group’s first all-speech service.Emap beat off competition from nine other applicants including UTV, Chrysalis and GCap, to be awarded the licence by regulator Ofcom (see Talk Radio Looks Likely For Liverpool).The licence covers an adult population (aged… Continue reading Emap Radio Wins Liverpool FM Licence

Over the past three years, Sky has conducted various research to analyse the effect Sky+ has had on television viewing, following the doom merchants claiming that PVRs would cause the death of the 30-second spot.Lucy Bristow, Sky Media, presented a whistle stop tour through this research at the Media Research Group conference in Vienna today.Using… Continue reading Sky Research Aims To Maximise Brand Exposure

The growing new media industry in the UK could be damaged by the EU’s Audio Visual Media Servies Directive, according to the House of Lords EU Committee.The committee has written to Shaun Woodward MP, minister for the creative industries and tourism, to set out its concerns. The letter is timed to inform the European Council’s… Continue reading EU Directive Could Damage New Media In The UK

BT Retail has announced that it has three million broadband customers, with its half yearly results revealing that it secured one in four of all new ADSL customers between July and September 2006.Sales of the BT Home Hub, which supports BT’s full range of services, have now exceeded 350,000, which the company says has helped… Continue reading BT Has 3 Million Broadband Subscribers

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters.In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled in an initial conversation… Continue reading NTL Telewest Could Merge With ITV

Classic FM has achieved record figures for its website following its relaunch two months ago.In October, more than a quarter of a million unique users visited the site making a total of 2,495,362 page impressions, easily beating the figures the site achieved before its relaunch.The record numbers for the site follow its relaunch in September,… Continue reading Classic FM Website Achieves Record Figures

Mike Kirkham, former chief executive of TNS, was back on an industry platform this morning to address the MRG conference in Vienna.He illustrated how innovation and branding were key in the business world if companies are to be successful, appealing to investors and develop a sustainable corporate advantage; and he cited Sky, Tesco, I-pod, Google… Continue reading MRG Conference: Innovation And Branding Are Key To Successful Media