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Sony revealed its follow up to the Bravia “Balls” commercial last night on ITV1 during the Manchester United v FC Copenhagen Champions League match at 8.30pm.The Fallon created ad, labelled “Paint”, features 70,000 litres of paint exploding on a disused council block in Glasgow and required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera… Continue reading Sony Bravia Follow Up On ITV1

Manchester United’s Champions League win over FC Copenhagen last night was watched by an average of 4.7 million adult viewers on ITV1, peaking at 5.7 million.The match took a 22.6% audience share for the broadcaster, whilst on BBC One, Eastenders proved popular with an average of 8.5 million adult viewers tuning in, a 43% viewing… Continue reading Man Utd Victory Lures Viewers To ITV1

DAB set penetration is on track to top 50% of UK households by 2010, according to figures released by the DRDB (Digital Radio Development Bureau).In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households

New free newspaper, thelondonpaper, has won the contract to distribute copies of the title at Network Rail mainline stations in the afternoon.The News International title beat rival London Lite, published by Associated Newspapers, to the contract. Thelondonpaper can now use the Network Rail dump bins, at Kings Cross, Victoria, Waterloo, Liverpool Street, Cannon Street, Charing… Continue reading Thelondonpaper Wins Network Rail Contract

GCap Media has sold its two Manchester and Gateshead Century FM stations to Guardian Media Group for £60 million.The acquisition, which puts the chief executive of GMG Radio, John Myers, back in charge of the station he launched in 1994, gives GMG Radio coverage across the north east and north west of England.GCap will continue… Continue reading GCap Sells Radio Stations To Guardian Media Group

Sky and Sony are to join forces tonight to screen the UK’s first TV advertisement in the high definition (HD) format.The new ad for Sony’s BRAVIA range of TVs will be seen in HD for the first time on Sky Sports HD 2 during the channel’s live coverage of the Champions League match between Chelsea… Continue reading UK’s First HD Ad To Air Tonight

Ofcom has published the key findings of its consultation into the potential impact of product placement, coming to the conclusion that there is no consensus over its introduction.Ofcom made clear that product placement is currently prohibited by EU legislation, and as such, any conclusion it reached would be constrained by developments at a European level.It… Continue reading Ofcom Publishes Product Placement Findings

BBC One’s Spooks was watched by more adult viewers last night that the first episode of ITV1’s new crime drama, Vincent.An average of 5.4 million adult viewers tuned in to the MI5 drama series, a viewing share of 25%, compared to an average of 4.6 million for the new programme starring Ray Winstone (22%).Emmerdale and… Continue reading Spooks Lures More Viewers Than New ITV1 Drama

Arqiva will manage and deliver content to Viacom Outdoor’s new network of digital advertising technologies across the London Underground, which will be the UK’s largest single digital advertising networkArqiva’s network will support Viacom Outdoor’s planned installation of more than 2,000 digital sites across the UK, made up of digital escalator panels, large format digital LCD… Continue reading Arqiva To Manage Content For Huge Digital Outdoor Network

Digital UK has announced more details of the timetable for digital switchover, with Granada, the second largest region after London, to switch off in the final quarter of 2009.Digital UK recently signed up Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television (see Wallace And… Continue reading Digital UK Unveils Next Stage Of Switchover