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Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups

The Advertising Standards Authority has rejected a complaint that the words “great sound” relating to DAB digital radio were misleading in a leaflet published by digital multiplex operator MXR.The leaflet, illustrating the benefits of DAB, included the subheading “Great Sound”, saying “If you really love music, you want… digital-quality sound – and that’s what DAB… Continue reading ASA Rejects Complaint That “Great Sound” Of DAB Is Misleading

The BBC’s plans for delivery of on-demand content have been criticised by the RadioCentre, the commercial radio industry’s representative body.Whilst accepting that the BBC should play a role in introducing consumers to new means of receiving content, the RadioCentre has cautioned against gifting the BBC a blank canvas with which to dominate the future of… Continue reading BBC’s iPlayer Plans Criticised By The RadioCentre

NTL:Telewest has announced that it is to rebrand itself Virgin Media at the beginning of next year, following the acquisition of the mobile phone operator.NTL:Telewest purchased Virgin Mobile in April this year for £962 million in cash and shares, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony… Continue reading NTL To Become Virgin Media Early Next Year

Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel

Freeview has developed a new brand in order to engage with consumers and communicate the central values of the free-to-air digital television service, such as its simplicity and one-off cost.‘Free TV Land’, which has been developed by Branded and design agency 999, carries the strapline “where great TV is free” and will be used across… Continue reading Freeview Develops New Brand To Raise Awareness Of Platform

Consumers are disinterested in using their mobile phones to view audio-visual content, according to the Olswang Convergence Consumer Survey 2006.In the 2005 survey, 70% of respondents did not want to watch TV on a mobile phone. Despite the launch of a range of mobile TV services in the past 12 months and despite the mobile… Continue reading Audio-Visual Content On Mobile Phones Proves Unpopular

Spooks on BBC One once again managed to outperform ITV1’s new drama, Vincent, gaining an average of 5.2 million adult viewers compared to 4.8 million for the Ray Winstone drama.Vincent has boosted its audience in the past few weeks (see Spooks Battles Vincent), last night taking a 23% audience share, compared to 24% for the… Continue reading 5.2 Million Tune In To Spooks

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings.According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content.Although the majority of this spend (57%) still goes on audio content, video content… Continue reading Teens Are Biggest Online Content Spenders

MediaTel Group, in association with Medionyx, will host its latest seminar on the ‘Future of Radio’, with top industry figures promising a lively and eventful session.With panellists including chief executive of GCap Media, Ralph Bernard, whose company’s Q3 results will have been released the previous day, the debate will undoubtedly be memorable, with valuable insight… Continue reading MediaTel Group Hosts ‘Future Of Radio’ Seminar