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The BBC is to relaunch its children’s channels CBBC and CBeebies, with the digital stations receiving a new on-air look that will see it target different ages, according to a report in the Guardian.CBeebies will now be aimed at children up to six years old while CBBC will be aimed at those aged six to… Continue reading CBBC And CBeebies Channels To Be Relaunched

Specialist magazines have greater strength online than mass publications, according to Stevie Spring, chief executive of Future plc who was speaking at MediaTel Group’s annual Media Question Time last night.“I think that strong-ish brands offline are the ones that will be really strong online,” she said. “Because in many respects the specialist magazines have a… Continue reading MQT: Magazines Find Strength In Online

The National Television Awards on ITV1 last night attracted a peak audience of 6.7 million adults towards the end of its two and a half hour timeslot.This was slightly down on last year’s peak of 6.9 million adults, and the average was also down, from 6.5 million adults in 2005, to 6.2 million this year… Continue reading 6.7 Million Adults Tune Into National Television Awards

Outdoor advertising has a tremendous future, especially in the digital world, according to chief executive of Future plc, Stevie Spring, who was on the panel at MediaTel Group’s Media Question Time, held in London last night.“I think out of home has been the new broadcast for a very long time,” she said. “The ability of… Continue reading MQT: Bright Future For Outdoor Advertising

Andy Duncan, head of Channel 4, is back in the running for the ITV chief executive role, with reports claiming that a decision will be made next week.Duncan ruled himself out of the race to succeed Charles Allen in August, although reports in the trade press now say that he is one of the favourites… Continue reading Andy Duncan Back In Frame For ITV Top Job

ITV must get rid of the Contract Rights Renewal, take a good look at its programming and scheduling and appoint an inspiring leader if the broadcaster is going to survive in the modern world.This advice to the broadcaster emerged at MediaTel Group’s annual Media Question Time event, held in London last night.“[ITV] does need a… Continue reading MQT: ITV Must Scrap CRR

With an increasing amount of free newspapers appearing in the market, will all news, particularly with regard to traditional paid-for newspapers, be free in five years?This was one of the subjects up for discussion at MediaTel Group’s latest Media Question Time event, and the question garnered mixed responses from the assembled panel of industry experts.Guy… Continue reading MQT: Could All News Be Free In Five Years Time?

Communications giant Orange today unveils its new £9 million multi-platform advertising campaign, promoting its new and existing mobile and broadband packages.The campaign will run across TV, print, online and outdoor as well as instore and features a series of wind-up toys that represent togetherness, reminding people to stay in touch with friends and family all… Continue reading Orange Unveils £9 Million Multi-Platform Ad Campaign

Google’s UK ad revenue for this year will be around £900 million, overtaking Channel 4 for the first time, according to the broadcaster’s chief executive, Andy Duncan.“If we want to protect the fantastic legacy of UK broadcasting, we need to wake up to this sooner rather than later,” Duncan told FT.com in reference to his… Continue reading Google’s UK Ad Revenue Higher Than Channel 4’s

Chelsea’s 2-2 draw against Barcelona in the UEFA Champions League attracted an average of 5.2 million adults to ITV1 last night, taking a 25% audience share from 7.30pm to 10pm.Eastenders, on between 7.30pm and 8pm, managed to gain just over eight million adult viewers on average for BBC One, a 41% share, whilst Holby City… Continue reading Champions League Attracts 5.2 Million To ITV1