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GCap Media has created a new position to build and lead a commercial interactive and CRM team, to optimise new and existing revenue for the company.Former Channel 4 deputy head of new media advertising, Paul Sigaloff, has been appointed to the role of head of interactive and CRM at GCap Media. Sigaloff will be in… Continue reading GCap Boosts Interactive Strategy With New Recruit

Homechoice could be bought for up to £100 million after it has reportedly held talks with various online and mobile companies.The video-on-demand and broadband service has had a series of approaches from Vodafone and Orange, as well as internet service provider Tiscali, which is understood to be the frontrunner in the race to buy the… Continue reading Mobile And Online Companies Bid For Homechoice

The former chief executive of BSkyB, Tony Ball, has ruled himself out of the race to succeed Charles Allen as the chief executive of ITV, according to reports in the Times.Ball’s public withdrawal still leaves several contenders for the position, although the Times report says that the ITV board expects to appoint an ‘outsider’ to… Continue reading Ball Rules Himself Out Of ITV Top Job

ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1.The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts was… Continue reading ITV Profits Up Despite Weak Ad Market

Channel 4’s Big Brother pulled in an average of 4.6 million adult viewers last night, a 22.4% audience share, despite complaints regarding the latest twist in the Reality TV game show.Last night viewers voted four ex-housemates back into the house next door, with one of them to be picked by current housemates to re-enter the… Continue reading Big Brother Controversy Brings In 4.6 Million Viewers

IPC Connect, the women’s weekly division of IPC Media, has extended its weekly celebrity magazine to the web, in order to refocus the publisher’s online efforts.Nowmagazine.co.uk, the online version of the magazine, will be edited by Beverley Watts and carry UK and US celeb news and gossip, with the Stateside material coming from parent company… Continue reading IPC Extends Now Online

Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team

Viacom Outdoor, the UK’s leading transport media sales company, has adopted a market analysis and targeting tool to provide its ad campaigns around London Underground stations with detailed consumer insight.The company has selected MICROVISION from GMAP Consulting, following a four-way pitch, which will give the company knowledge of consumer characteristics of the local catchments of… Continue reading Viacom Outdoor Selects New Tool To Gain Consumer Insight

MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal

IPC Southbank is to close its Family Circle magazine, with its December 2006 issue being the last to hit the shelves.The magazine is closing, after more than 40 years, because of declining circulation. IPC acquired Family Circle from International Thompson Publishing in 1988 when the magazine had a circulation of 625,000. That figure has now… Continue reading IPC Closes Family Circle