WV Publications has launched a bi-annual title called Pregnancy for expectant mothers. The 132-page glossy has an initial printrun of 92,000. The ad manager is Mike Merrifield and editor is Dan Bromwich.Subscribers can access Press Planner by selecting “Press” from the drop-down box at the top of this page.WV: 0171 331 1000
While the launch of Channel 5 could arguably be described as the most important media event of 1997, there were also other developments which caused big changes in the industry: Christine Walker left Zenith and later set up a joint venture with M&C Saatchi; WPP announced the formation of MindShare; Cordiant said it would be… Continue reading 1997 Media Review
Monday night’s hour-long Coronation Street special was watched by 15.8 million people, according to overnight figures from the ITV Network Centre. This puts the soap’s share of viewing at 65%. The figures also state that EastEnders was watched by 4.7 million viewers which, if confirmed by BARB’s consolidated figures, will be its lowest ever figure.On… Continue reading Corrie Special Watched By 15.8 Million
ITV’s Heartbeat series is to be sponsored by Yorkshire Tea in a deal between ITV Network and Taylors of Harrogate, owners of Yorkshire Tea. The association is to run for the remaining eight episodes of the current series and the whole of the Autumn 1998 series. The first sponsorship credits will be seen on 4… Continue reading Heartbeat Rests With Yorkshire Tea
The Pearson Group issued a trading update statement this morning which points to a slowing of growth next year. A number of factors, says Pearson, will result in continued growth in principal markets but that it is liable to be less than the previous two years. Changes in exchange rates are to affect the group’s… Continue reading Pearson Growth To Slow
Well, it looks like Coronation Street and Heartbeat are now taking alternate weeks at holding the top spot. The Street is back on top this week, attracting an average audience of 16.72 million over its four episodes. Eastenders again remains the great pretender, not only in terms of viewing figures (average of 15.04 million), but… Continue reading TV Viewing Summary W/E 07/12/97
BBC Magazines has closed its Clothes Show Magazine due to insufficient returns on investment. The BBC anticipates that most of the personnel will be ‘redeployed’ within the corporation. BBC Worldwide is planning two new monthly magazines in the science and home interest sectors for launch early next year.The Clothes Show Magazine‘s last ABC audit put… Continue reading BBC’s Clothes Show Magazine Closes
Bill Gates and Microsoft inevitably feature in every Web Round-Up so we may as well get their slot out of the way first. This week Mr. Gates’ empire has been mostly losing its court case with the US government to the effect that Microsoft must now change its marketing practices for the Internet Explorer browser… Continue reading Web Round-Up W/E 19/12/97
British Interactive Broadcasting has strengthened its commercial team with the appointment of Nick Mercer as marketing director and Simon Jones as sales director. Mercer joins BIB from First Direct where he was business development director; Jones moves from LineOne where he was commercial sales director. Both will report to BIB’s commercial director Chris Townsend.BIB is… Continue reading BIB Appoints Marketing And Sales Directors
Culture Secretary Chris Smith has announced the cultural and audio-visual agenda for the period of the UK Presidency of the EU, starting on 1 January 1998. The UK’s Presidency will feature a seminar of EU Culture and AV ministers in Macclesfield, 17-18 March, an audiovisual conference “Challenges and Opportunities of the Digital Age”, in Birmingham,… Continue reading UK: Government Sets Council Agenda
