Pritt Stick will be sponsoring ITV’s children’s art show, Art Attack. The association begins next Wednesday and will run for the rest of the series until April.Subscribers can access the Sponsorship Database by selecting “Sponsorship” from the drop-down box at the top of this page.ITV: 0171 843 8000
IPC Magazines has announced that Lesley Johnston, currently editor of Mizz, has been appointed as editor of Options from February 1. The move comes after just 10 months in charge at Mizz, during which time she has steered the magazine through a major relaunch.Meanwhile, Claire Barrow has been promoted to the position of ad manager… Continue reading Changes At IPC
GMTV and Unilever’s Elida Fabergé have signed a deal which will see Fabergé’s Vaseline brands endorsing the national weather forecasts on the breakfast television channel. The £1m deal runs from 1 January 1998 throughout next year. During the winter the forecasts will be associated with Vaseline Intensive Skin Care and during the summer they will… Continue reading GMTV Team Up With Vaseline And Deodorant
The Daily Mail & General Trust today released final year results which show a 68% rise in pre-tax profits to £143.7 million, with turnover increasing from £1 billion to £1.2bn.The group puts this growth down to rising ad revenue and lower newsprint prices. Advertising at Associated Newspapers (up 12% overall) was strong, particularly in the… Continue reading Profits Jump 68% At Daily Mail
C4 will be entering Winter 1998 with a major new drama series called Mosley, another special five-nighter for Brookside, the return of Father Ted and the fourth series of E.R..Mosley is a four-part drama based around the life of Britain’s 1930s fascist leader and will star Jonathan Cake, Jemma Redgrave and Windsor Davies. Two new… Continue reading C4 Launches Winter Schedule
Cable television’s penetration rate stood at 21.8% on the 1 October, up from 21.2% in October 1996 and down from 21.9% in July 1997, according to the latest figures from the ITC. The total number of homes connected to cable TV was 2.211 million, up from 1.647m the previous year.Overall, 10.143 million homes had been… Continue reading Cable TV Penetration Stuck At 21%
The global news companies NBC and Dow Jones this week confirmed that they will be merging.The move will see Dow Jones’ EBN channel merge with NBC’s CNBC , which will retain its name. Dow Jones also owns the Wall Street Journal and the Asian Business News cable channel.There will be a dedicated sales house, based… Continue reading NBC/Dow Jones Merger Confirmed
The Independent Radio and Television Commission has announced that it is inviting applications for radio contracts in 19 areas around Ireland. Most of these licences will be for community or community of interest radio services. One special interest radio service for the Dublin area will also be available.The Dublin licence will be public service in… Continue reading Radio To Expand In Ireland
The Mirror Group has reached an agreement with the trustees of the Racing Post that grants the Group licence to publish the racing daily ‘for a period of at least 10 years.’ This agreement is subject to approval from the DTI. The content of the Racing Post is not expected to be altered.The Mirror Group’s… Continue reading Mirror Group Takes On Racing Post
The advertising industry appears to be giving a cautious “thumbs-up” to the move by Chris Evans to buy Virgin Radio from under the nose of Capital Radio (see yesterday’s Evans Snatches Virgin From Capital).It seems that agency planners believe, like Richard Branson, that Virgin will benefit more under Chris Evans than it would if owned… Continue reading Industry Gives Cautious Welcome To Evans’ Virgin Move
