The Advertising Standards Authority has banned the repetition of a press campaign by the Vegetarian Society linking eating meat to a higher risk of cancer, saying it was distressing, shocking and misleading.It said that the ad wrongly implied that “a causal link between the consumption of meat and the incidence of cancer was universally accepted.”… Continue reading Vegetarian Ad Campaign Banned
The Internet arm of Associated Newspapers, Associated New Media (ANM), has just launched what editor Martin Dunn claims is the first totally comprehensive city guide to London. Dunn, former editor of the New York Daily News and Today, says that the This Is London (TIL) site (http://thisislondon.co.uk) is the result of the collation of material… Continue reading Interview – Martin Dunn, Associated New Media
The Teenage Magazine Arbitration Panel (TMAP) received only one complaint on which it could adjudicate since it last met in August.Despite upholding the complaint regarding a sex item in Bliss magazine, the panel acknowledged that editorial awareness has been heightened on the issue of presenting suitable and accurate information on sexual matters in teenage magazines.… Continue reading TMAP Upholds Single Complaint
ABC //electronic has issued the Electronic Telegraph (http://www.telegraph.co.uk) with its first web audit certificate which records over 7,336,442 page impressions for the period 8 September to 7 October 1997. The audit also shows an average of 31,677 user per day.Hugo Drayton, publisher of the Electronic Telegraph, said, “We are delighted to be able to give… Continue reading Electronic Telegraph Receives First ABC Audit
The quality market showed the largest year on year increase in circulations for June to November with an overall circulation of 2.957 million, up 5% year on year. Among these papers, the Sunday Telegraph and FT performed well with increases of 18% and 9.7% respectively. The mid market performed reasonably well, with only the Express… Continue reading National Newspaper Round-Up – November
Exchange & Mart will be launching an expanded database to its website on 1 January 1998 with the support of a £170,000 ad campaign – thought to be one of the biggest spends to date by any consumer brand on the Internet.With the addition of the database, the website will contain more than 300,000 products… Continue reading Exchange & Mart Expands Website
Consumer spending is set to fall sharply in 1998 as confidence drops, predicts a new report published by the Chartered Institute of Marketing.The Quarterly State of the Market Report is forecasting a “growth recession” where the economy slows down to below the trend rate of growth but does not come to a standstill. The CIM… Continue reading Economy Set To Slow, Warns CIM
The Radio Advertising Bureau will be holding its fourth Advertiser Conference on March 3 at the Brewery, Chiswell St, London EC1. The aim of the event is to help further understanding about the role commercial radio can play in advertising solutions.To book a place call Kate at the RAB: 0171 306 2550
The November Retail Prices Index was announced this morning as 159.6, an increase of 0.1% on the previous month and a rise of 3.7% on November 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
Richard Branson decided last night to accept Chris Evans’ £85m takeover bid for the Virgin Radio group (subscribers see Evans’ Virgin Bid Confirmed) , snubbing Capital Radio which had offered £87m.The deal gives Evans a 55% stake in the newly formed Ginger Media Group, with the rest being split between Richard Branson and venture capital… Continue reading Evans Snatches Virgin From Capital
