ITV’s Heartbeat series is to be sponsored by Yorkshire Tea in a deal between ITV Network and Taylors of Harrogate, owners of Yorkshire Tea. The association is to run for the remaining eight episodes of the current series and the whole of the Autumn 1998 series. The first sponsorship credits will be seen on 4… Continue reading Heartbeat Rests With Yorkshire Tea
Steve Masters has been appointed marketing manager of VNU Business Publication’s New Media division, which publishes Jobworld.co.uk and vnunet.com. Masters moves from Webmedia where he was also marketing manager. His key roles will be to develop Jobworld into the UK’s largest IT and business online recruitment site, and to develop the VNU brand across the… Continue reading Appointment Briefs
A new ruling in the German law courts establishes that sending unsolicited e-mail advertising to private consumers is illegal and violates German laws against unfair competition, in particular the regulations concerning dishonest practices. The ruling is in line with previous judgements on unsolicited telephone and fax advertising. In all cases, said the courts, the prior… Continue reading DE: Unsolicited E-mail
A survey conducted by Cable & Wireless Communications as part of its £50m launch campaign, has revealed that 88% of respondents would rather have better quality programmes rather than more channels. Over 1.5 million surveys were sent to homes throughout the UK; 323,727 (22%) of these were returned. This is considered by C&W as an… Continue reading People Want Better Programmes, Not More Channels
The ITC and the Broadcasting Standards Commission, together with a group of broadcasters, comprising the BBC, ITV, Channel 4, Channel 5 and BSkyB, have published a new analysis of how different viewers regard TV violence.The study, the first of a two-part project, was conducted by Andrew Irving Associates and demonstrates how the nature and content… Continue reading New Research Into TV Violence
A proposal for a Directive harmonising aspects of rules on copyright and related rights in the Information Society has been presented by single market commissioner Mario Monti. The proposal would adjust and complement the existing legal framework, with particular emphasis on new products and services containing intellectual property (both on-line and on physical carriers such… Continue reading EU: Copyright Directive Resented
The Times may face a further attack on its pricing scheme as a number of national newspaper owners are taking their complaints to the director-general of the Office of Fair Trading, John Bridgeman. Newspaper Publishing, publishers of The Independent, Telegraph Publishing and the Guardian Media Group have made an offer to meet with Mr. Bridgeman… Continue reading National Newspapers Seek Meeting With OFT
The Danish Government has announced that it will organise an international conference on electronic signing and encryption next year. In particular, the conference will address the issues of a European regulatory framework for electronic signing, cross-border use, the promotion of electronic commerce in the EU, cryptographic products and services for business, data protection and public… Continue reading EU: Danes Propose e-commerce Conference
LineOne , the joint venture between News International and BT, has received its first Web audit from ABC //electronic.From 1 October to 31 October the site, at http://www.lineone.net/, recorded 3.346 million page impressions.Andy Doe, LineOne’s business development director, commented: “This large traffic volume combined with our state of the art targeted advertising system, makes LineOne… Continue reading LineOne Receives Web Audit
It has been suggested that the complaint lodged by European toy manufacturers against the TV ad ban on toys in Greece will be endorsed by the Commission this week following its unexpected postponement last week, although many observers remain puzzled by the European Commission’s failure to facilitate all four of the key infringements at issue.… Continue reading EU: Infringements Cases Pending
