The brewing company Anheuser-Busch, which is paying an estimated $30m to co-sponsor the World Cup Soccer championship in France in 1998, has given up its fight to advertise its Budweiser beer brand through poster sites inside the French stadiums where the matches will be played. The Loi Evin bans all alcohol advertising and sponsorship from… Continue reading FR: Anheuser-Busch Gives Up
A sex video soundtrack in an episode of Channel 4’s Brookside, which included noises from a pig and a woman, has provoked viewers to complain to the ITC on the grounds that it was unsuitable for transmission.Although characters Max and Susannah Farnham found the video funny, the ITC upheld the complaints saying that the sequence… Continue reading Pig Noises Upset Brookside Viewers
Bristol-based Western Daily Press has launched a Website (http://www.westpress.co.uk) intended to provide national and West Country-related news and features. The site contains news, business news, lifestyle features, television, weather and a number of other editorial areas. It also has a classifieds section with jobs and cars.Western Daily Press: 0117 934 3000
Evelyn Prouvost-Berry, president of Marie Claire International, has been awarded the IPD Publishing Award for an individual “whose achievements considerably improved the international press scene.”At the International Press Awards, held in London, there were also awards for Katie Breen, editor in chief of Marie Claire’s International Editions, who won the Gold Award for Best International… Continue reading Marie Claire President Wins Award
Bill Gates and Microsoft inevitably feature in every Web Round-Up so we may as well get their slot out of the way first. This week Mr. Gates’ empire has been mostly losing its court case with the US government to the effect that Microsoft must now change its marketing practices for the Internet Explorer browser… Continue reading Web Round-Up W/E 19/12/97
MTV Networks Europe has moved ahead with its plans to launch an interactive digital music service with the appointment of Peter Good as managing editor of M2. Good moves from MTV Europe where he is currently controller of music programming.MTV describes the planned digital television channel as an alternative to the more conventional ‘hit-based’ music… Continue reading MTV Embark On Experimental Digital Music Concept
Chronos Publishing, publishers of Boyz and Pink Paper, is planning to launch a free weekly lifestyle and information magazine aiming to reflect the bar and club culture of London’s youth. Velocity is set to launch in March 1998 and will be distributed throughout London’s bars, clubs and selected shops. Chronos claims that, “This unique distribution… Continue reading Chronos Publishing To Launch Bar And Club Listings Mag
Uploaded, the Internet version of the men’s magazine Loaded, has teamed up with Southern Comfort to create a virtual world on the Internet. The ‘Loaded Palace’ (http://www.uploaded.com/site/palace/palace.html) is styled on a derelict mansion house comprising ten rooms and including ‘The Comfort Zone’ which is a bar and games sponsored by Southern Comfort.Visitors to the Palace… Continue reading Uploaded And Southern Comfort Launch Virtual World
According to a report from the Radio Advertising Bureau one of the biggest growing sectors in radio advertising is telecom equipment manufacturers and retailers which have grown by 62% year on year from a £14m to £23m. Radio now takes a 24% share of these advertisers’ budgets. At the forefront of this growth is Carphone… Continue reading Telecoms Advertising On Radio Flourishes
According to the latest CIA MediaLab survey the BBC’s promotional re-work of Lou Reed’s classic ‘Perfect Day’ was fairly well-received by the public. The youth audience (15-34) was found to be most aware of the video as 60% of this group claimed to have seen it. Only 47% of 35-54s took any notice and only… Continue reading BBC’s ‘Perfect Day’ Is Okay
