Under an agreement just reached between Parliament and Council following a meeting of the joint Conciliation Committee, Member States may now exempt certain small shops, for a transitional period, from the obligation to indicate the price of goods per unit of quantity. This was the final aspect of the agreement which will now lead to… Continue reading EU: Small Shops To Be Exempted
TSB is to link up with the Box cable music channel to create an interactive sponsorship called ‘Contact’.The deal, worth £120,000, involves TSB sponsoring the Box’s interactive programming which allows viewers to request videos from an interactive “jukebox”.The sponsorship credits will run throughout the daily show which is broadcast between the hours of 2am and… Continue reading TSB Sponsors Interactive Box
Steve Masters has been appointed marketing manager of VNU Business Publication’s New Media division, which publishes Jobworld.co.uk and vnunet.com. Masters moves from Webmedia where he was also marketing manager. His key roles will be to develop Jobworld into the UK’s largest IT and business online recruitment site, and to develop the VNU brand across the… Continue reading Appointment Briefs
The EU Telecoms Council adopted, without debate, the directive on the protection of personal data transmitted by means of telecommunications, known as the ‘ISDN’ directive. The directive aims to ensure a high level of privacy protection in the face of the growth in digital telecoms networks which has made it possible to introduce new functions,… Continue reading EU: Council Adopts ‘ISDN’ Directive
A new ruling in the German law courts establishes that sending unsolicited e-mail advertising to private consumers is illegal and violates German laws against unfair competition, in particular the regulations concerning dishonest practices. The ruling is in line with previous judgements on unsolicited telephone and fax advertising. In all cases, said the courts, the prior… Continue reading DE: Unsolicited E-mail
The Advertising Association has announced that, following a Council meeting, two new members will be joining the organisation. The Direct Selling Association (DSA) and Public Relations Consultants Association (PRCA) will become members as from 1 January 1998.…The AA, with the support of the Department of Trade and Industry, has published a revised edition of its… Continue reading Advertising Association News
A survey conducted by Cable & Wireless Communications as part of its £50m launch campaign, has revealed that 88% of respondents would rather have better quality programmes rather than more channels. Over 1.5 million surveys were sent to homes throughout the UK; 323,727 (22%) of these were returned. This is considered by C&W as an… Continue reading People Want Better Programmes, Not More Channels
The European Commission has proposed the compulsory labelling of food made from genetically modified soya beans or maize. This follows on from the Commission’s adoption of the Regulation on labelling of such food, in line with Article 4 of Directive 79/112 EEC, which allows the Commission to introduce particular labelling requirements for specified foodstuffs. As… Continue reading EU: Compulsion Proposed
The ITC and the Broadcasting Standards Commission, together with a group of broadcasters, comprising the BBC, ITV, Channel 4, Channel 5 and BSkyB, have published a new analysis of how different viewers regard TV violence.The study, the first of a two-part project, was conducted by Andrew Irving Associates and demonstrates how the nature and content… Continue reading New Research Into TV Violence
Bristol-based Western Daily Press has launched a Website (http://www.westpress.co.uk) intended to provide national and West Country-related news and features. The site contains news, business news, lifestyle features, television, weather and a number of other editorial areas. It also has a classifieds section with jobs and cars.Western Daily Press: 0117 934 3000
