Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and… Continue reading Sponsorship Briefs
Christine Walker, ex-chief executive of Zenith, is rumoured to be preparing the launch of a media operation in conjunction with M&C Saatchi. It is expected that the new outfit will take on the media buying and planning tasks for M&C Saatchi’s new clients.
Despite an overall drop in radio listening, Rajar’s Q3 1997 results show that commercial radio has again achieved a higher audience share than the BBC – 58% compared to 55%. However, virtually all local commercial stations have seen an audience reach loss compared to the third quarter of last year. Most significantly are audience reach… Continue reading Rajar Q3 1997 – Local Commercial Radio
As the web weaves itself ever farther into our private and working lives it may begin to struggle to sustain the weight of its own traffic. The latest Internet User Profile Survey published by NOP Research Group shows that one in twenty-five UK households now has Internet access; the number has risen from 400,000 in… Continue reading Web Round-Up W/E 24/10/97
The telecommunications regulator Oftel warned at yesterday’s European Cable Communications conference that dominant operators, such as BSkyB, should not sell premium channels and events on “unreasonable” terms. Director General of Oftel Don Cruickshank, said that, “it is essential to a competitive market in television services that a dominant operator should not be able to leverage… Continue reading Oftel Warns Against BSkyB’s Digital Dominance
Newcastle United Football Club confirmed to Newsline that it is currently in discussions with a number of broadcasters with a view to setting up its own club-dedicated channel. Although the club would not confirm any specific plans or companies it is believed that BSkyB and Granada have made a joint offer.Manchester United recently begun a… Continue reading Newcastle United Plan Own TV Channel
September cinema admissions showed the largest year on year growth for over three years, with an increase of just under 50% to put average weekly admissions at 2.76 million and total admissions at 11.811 million. The previous largest growth was in March 1994 when there was a 72% year on year increase.Subscribers can access the… Continue reading Massive Growth In September Admissions
The ITC has decided that the takeover of HTV by United News & Media is not expected to operate against the public interest. The Commission received only four responses from the public regarding the takeover and no significant new issues were raised.ITC: 0171 255 3000
NTL, the UK’s sixth largest cable company, has reported a 70% increase in its total number of customers to 286,600. Penetration for cable and telephone services increased from 31% to 36% while churn remained static at 10%.NTL: 01252 402000
The Radio Authority is to advertise two national digital radio multiplexes next spring with bids beginning in June. It is believed that EMAP Radio, Capital Radio and DMG Radio may form a consortium to bid for one of these digital multiplexes. This would increase their chances of gaining a national broadcast.The three national commercial stations,… Continue reading Radio Consortium May Bid For National Digital Service
