This was a positive circulation period for the Men’s sector with the majority of the titles seeing an augmentation in their sales. Of the Men’s Lifestyle sector, Emap Metro’s FHM once again achieved a massive circulation increase resulting in a year on year increase of 323,378 copies or 178%. This title has seen a steady… Continue reading January To June1997 ABCs – Men’s Lifestyle Sector
Despite losing ground on most of its regional editions, Auto Trader’s quality car magazine Top Marques has achieved the highest percentage change of 14.21%, an actual change of 4,690 copies. Rival Exchange and Mart has gained the second highest percentage change, rising by 13.32%, an actual increase of 15,615 copies. This is the highest actual… Continue reading January To June ABCs – Motoring Sector
The figures have been released for the Bauer titles showing that all the titles have had a drop in circulation year on year.That’s Life had the smallest decrease in circulation obtaining a figure of 475, 030 which has fallen from the 480,448 figure achieved for January-June 1996. Title Jan-Jun 1996 Jan-Jun 1997 Actual Change %… Continue reading January To June 1997 Bauer Figures
Amongst the daily broadsheets the Daily Telegraph remains out in front with a circulation of 1.093m for July 1997 while its sister paper, the Sunday Telegraph, showed one of the largest year on year increases in sales, which were up 23.7% to 856,598. The Independent and Independent On Sunday both suffered year on year losses.… Continue reading National Press Round-Up – July ABCs
The Guardian Group has been approached by a number of companies regarding the sale of its stake in GMTV.According to the Independent today, other GMTV shareholders are particularly keen to take over media group’s 15% share. Guardian Media Group will be announcing the appointment of a new chief executive shortly and it is rumoured that… Continue reading Guardian Approached Over GMTV Stake
An Internet version of Express Newspapers’ Daily Star will launch on September 1. It is believed that the site will look to attract Loaded and FHM readers interested in sport and “adult content”.http://www.megastar.co.uk/
COI spent over £6.1 million on radio advertising in June, according to figures from the Radio Advertising Bureau. Carphone Warehouse came second with £6m and was followed by Dixons (£5.2m), BT (£4.1m) and Vauxhall (£4m).Top radio buying points were MediaVest (£18.1m) and Zenith Media (£16.7), which were followed by TMD Carat (£11.6m), Universal McCann (£11.5m)… Continue reading COI Tops June Radio Advertisers
Wagadon Ltd, publishers of Arena and Face , are to launch a new women title called Frank . The publishers intend the aim for top-end of the women’s glossy magazine market with an ‘irreverent, opinionated, witty and eclectic editorial style’.The magazine, costing £2.70, hits the newsstands on 11 September and will have an initial print… Continue reading A Frank New Title For Women
A new poll suggests that Britain’s top advertisers have never valued their advertising agencies’ opinion on marketing issues less than they do today.A poll of senior executives within major advertisers, carried out by agency CDP, found that only about 50% rate advertising as their most effective brand-building tool. When considering their outside suppliers, fewer than… Continue reading Marketing Role Of Agencies ‘Not Valued’
Future’s Total Football will be relaunched from the September issue. As well as a new and more modern-looking masthead there is also a new style of layout and design inside. New columnists and contributors have also been signed up. These include Matt Lucas of Shooting Stars and Rogan Taylor, who is head of the football… Continue reading Relaunch For Total Football
