Rx is the first thing a doctor writes on a prescription, it is shorthand for the Latin phrase Recipe X in which X represents the remedy. Roughly translated, it means Take this… Rx is also the cryptic title of The Sunday Telegraph’s new health magazine. The new section is aiming at attracting a younger, bigger… Continue reading First Issue Review – Rx Magazine
MAGtrack, the media research company, is to launch its new NETtest product in July. The tool will allow publishers with Web magazines to evaluate the visitors who accessing their sites. Rather than quantifying ‘hits’ to particular pages, NETtrack will provide information such as what types of readers are accessing a site and what articles they… Continue reading MAGtrack To Launch Net Research Tool
The market reacted cautiously to last Wednesday’s news that Carlton had bought Rank for £65m. The ITV broadcaster initially rose 3.5 to 519.5p, but then fell on Thursday and Friday to reach 511p by the end of the week.Reuters suffered last week when it dropped to its lowest level for twelve months on Tuesday. The… Continue reading Sharewatch – W/E 04/04/97
MediaTel’s New Media database launches this afternoon. This first ever New Media database holds details of advertising opportunities on the Internet, including search engines, UK national newspapers, UK consumer magazines, and key business areas such as finance, marketing and property.The Guardian’s stand alone Monday sports section launched today. Reviews of this, along with The Sunday… Continue reading The Week Ahead
MediaTel is launching the first ever online New Media database today. The catalogue sponsored by Electronic Telegraph,aims to revolutionise online advertising. It holds details of advertising opportunities on the Internet including search engines and Web site information on UK national newspapers, consumer magazines, and key business areas such as finance, marketing and property.Information is available… Continue reading Electronic Telegraph Sponsors First Ever New Media Database
The Digital Marketing Group is organising a two day event for senior executives and ad agencies to experience the latest developments in new media. The event ‘Digital Marketing Future Now!’ is being held on 22 and 23 May at the IPA.Andrew Walmsley, chairman of DMG explained: “We wanted to offer agencies the opportunity to give… Continue reading New Media Event
CIA Medianetwork has taken on Helen Sawyer as head of regional media. She replaces Jane Chaplain who is leaving to go overseas.Sawyer is currently an associate director of the Leaflet Company, part of the Mediaforce Group. She will join CIA within the next few months.CIA Medianetwork: 0171 633 9999
The ITC is required by the 1996 Broadcasting Act to draw up a code giving guidance on matters relating to the televising of sports, and other events of national interest, that have been listed by the Secretary of State *ITC Receives Responses On Listed Events. The code was published today after consultation with all interested… Continue reading ITC Publishes Code For Listed Events
The Media Research Group has elected its 1997/1998 Committee. The new Chair and individual committee responsibilities have yet to be finalised. The committee members are: Richard Bedwell – RSL Media Belinda Beeftink – Telmar Communications Peter Bowman – WCRS Denise Gardner – Leo Burnett Nick Hiddleston – Universal McCann Hugh Johnson – Channel 4 Sofie… Continue reading MRG Election Results Announced
Yesterday’s MRG meeting concentrated on the public’s perception of market research. Richard Windle, director of RSL Media, unearthed the findings of a specially commissioned study into the public’s attitudes to research, and their likelihood of participating in it.The study was commissioned by the Research Development Foundation, who exist to: “Aid the development of the survey… Continue reading MRG Evening Meeting: Winning Over The Public
