The MacManus Group, owners of the DMB&B Network has announced the creation of a new international media network, MediaVest Worldwide.It is reported that Media Vest Worldwide will be headed by DMB&B’s global media director, Mike Moore who is named chief executive and president. Moore said: “Existing DMB&B media operations will be rebranded as MediaVest and… Continue reading MacManus Group Creates New Media Network
IPC Magazines’ bi-monthly Eat Soup is to become a monthly from May.While, IPC’s weekly newsprint New Musical Express is to emphasis its photography and access to celebrity circles by adding a glossy style supplement. NME Style Guide comes with next weeks issue of the paper. It will include a selection of celebrity snaps, gossip and… Continue reading Eat Soup More Often
After considering the proposals submitted by the ten applicants, the Radio Authority has offered the two new small scale ILR licensees for Merseyside to Crash FM and Dune FM.Crash FM will be offering an alternative rock and dance station for 15-34 year olds in Liverpool and some surrounding parts of Knowsley, Sefton and Wirral.Dune FM… Continue reading Two New Radio Stations For Merseyside
Time Out will be relaunching Kids Out as Time Out Kids Out on May 21. Time Out recently acquired Kids Out from the independent publishers, Kids Out publishing. The new look magazine is being redesigned along similar lines to its new parent title. The 64 page magazine will be primarily listings based, but include some… Continue reading Time Out Take Kids Out
The ITC has received 52 complaints to date about the coverage of Formula One motor racing on ITV. The complaints all centre around ad breaks during the race broadcast.However, the ITC are unlikely to take any action, because advertising is an excepted feature of independent television broadcasting.ITC: 0171 255 3000
Channel 5 appears for the first time this week as BARB release the first set of data for the channel. Obviously, the calendar week covered only features the first day of Channel 5 broadcasting; the rest of the data is modeled in order to give figures for the whole week. BARB has identified various ‘teething… Continue reading TV Viewing Summary W/E 30/03/97
IPC Magazine’s advertisement marketing manager, Lisa Pollard, spoke at the MRG conference, on the subject of evaluating magazine advertising effectiveness. Pollard focused on the need for advertisers to understand exactly what their objectives are – namely to either target short-term impact or to develop long-term awareness or both.Pollard illustrated how the IPC has invested heavily… Continue reading ‘Standing Up To Be Counted’
Subject to shareholder approval, Scottish Television is to rename itself the Scottish Media Group. The new name is intended to reflect the broad range of the company’s interests.
The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title, selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Martin Sorrell, chief executive of the WPP Group, opened this years MRG conference with a keynote speech focusing on how clients perceive media research.Sorrell said that while research had progressed from a ‘one man and his dog’ situation a few years ago to a major business operation today, the business of advertising agencies was being… Continue reading MRG Conference Dublin 1997 – Opening Speech
