VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
Cadbury is reported to be one of the first sponsors to exploit the ITC’s new Code of Programme Sponsorship *ITC Publishes New Sponsorship Code. The confectioner is adding brand slogans to its Coronation Street sponsorship. Time Out is the first brand sponsorship, airing tonight with the strap-line ‘The better break.’*Subscribers only
ITV has signed a two-year deal with Universal Studios for releases for 1996 and 1997. Films included in the deal are Twister, The Nutty Professor, Dante’s Peak and Liar. The package also includes a back package of films like Back To The Future, Beethoven, Kindergarten Cop and Jaws.This is the first deal between the two… Continue reading ITV Do Universal Deal
BARB announced yesterday its intentions for the improvement of measurements for the 16-24 age group in the Establishment Survey. This follows the recent special analysis by ONS of the 1991 Census which shows (based on data for 15-24 year olds) that the universe figures for the 16-24 age group in the BARB Establishment Survey may… Continue reading BARB Announces Possible Establishment Survey Changes
The Office of Fair Trading has formally agreed to TDI Advertising’s acquisition of Buspak. The deal, which was first proposed in January *TDI Gains Control Of Bus Ads, means that TDI has almost a 100% share of the UK bus advertising market.TDI’s website can be accessed by clicking here.TDI: 0171 482 3000*Subscribers only
In its Review of 1996 the ITV Network Centre has said that the ITC must reduce its licence fee payments if it is to compete effectively in the television market.Leslie Hill, chairman of the ITV Association, said that competition in the industry had never been so fierce and it would intensify in the run-up to… Continue reading ITV Calls For Reduction In Licence Fee
Channel 5 has said that a deal in which it would secure carriage on major satellite systems is imminent. David Elstein, chief executive of the new channel, said at the weekend that a satellite deal was being negotiated and it would be finalised “within two weeks.” It is also known that C5 is in the… Continue reading Channel 5 Satellite Deal Imminent
ITV launched its Spring Summer schedule today from the Capital Radio Café. The venue was obviously chosen to set the scene for the new, younger-feel third channel. ITV is obviously trying to break into the modern mainstream youth market that Channel 5 has identified. Indeed, ITV’s new schedule shows that ‘Britain’s most popular button’ has… Continue reading ITV Spring Summer Schedule
BARB will be releasing audience figures for Channel 5 tomorrow. The figures represent the audiences for the week ending Sunday 30 March 1997. Therefore, the data will only show audience numbers for the day Channel 5 went on air. These figures will be available in MediaTel’s TV database tomorrow.The BARB figures will measure the number… Continue reading BARB Release Channel 5 Figures Tomorrow
