Channel 5 and Warner Bros International Television have entered into one of the largest UK terrestrial TV deals ever.The two-year deal, which was announced today, covers all Warner Bros’ feature films released in the States in 1997 and 1998, plus 190 titles from Warner Bros’ film library. This includes Batman, Driving Miss Daisy, Lethal Weapon… Continue reading Channel 5 Shakes Hands With Warner Bros
There seems to be a lot of dissatisfaction in the ranks this week. Paul Hodgkinson is reported to have resigned from his role as creative director at TBWA Simons Palmer Clemmow Johnson. And, Pete Gatley has walked out of his job as creative director at BMP DDP. Matthew Howels is also said to have left… Continue reading Hired And Fired
Speaking at the MRG conference, Lynne Robinson, research director of the IPA, criticised the NPA’s attitude towards press research developments. She believes that research into newspaper readership sections needs more co-operation from the NPA. Robinson felt that the NPA were unjustified in failing to include this much researched data within the national readership survey. She… Continue reading Call For Change In Media Research
Graham Hinton, chairman of Bates Dorland, has been elected as the new president of the IPA. He takes over from John Bartle, joint chief executive of Bartle Bogle and Hegarty.In his inaugural speech to the IPA, Hinton said that he was setting out to regain the strategic pound for advertising agencies through training, effectiveness and… Continue reading New President For The IPA
Highlife, British Airways’ customer magazine produced by Premier Magazines, may become a paid-for title. The airline and the publishers are currently considering launching the Highlife as a paid for news-stand title. This idea is still very much its early stages, but if it becomes reality it would represent a radical step for contract publishing.The magazine,… Continue reading Highlife May Land A Cover Price
BBC Magazines’ has turned its Match Of The Day magazine from a weekly into a monthly. The new look magazine now has a bigger, glossier format. The first two issues will be bi-monthly. Match Of The Day goes monthly from August.The BBC has set a sales target of 65,000 for the magazine that has a… Continue reading Match Of The Day Goes Monthly
For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting… Continue reading Record Breaking Satellite Viewing
In its Review of 1996 the ITV Network Centre has said that the ITC must reduce its licence fee payments if it is to compete effectively in the television market.Leslie Hill, chairman of the ITV Association, said that competition in the industry had never been so fierce and it would intensify in the run-up to… Continue reading ITV Calls For Reduction In Licence Fee
International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and… Continue reading International Sports Group Broadens Its Portfolio
Following the Gaming Board’s decision to grant a licence to Inter Lotto, the company is planning to launch a frequent draw lottery on the Internet next October. Inter Lotto is planning to install playing terminals in pubs, restaurants and high street shops. The screens at point of sale will announce the draw.Microsoft is set to… Continue reading Web Round-Up – W/E 11/04/97
