ITV launched its Spring Summer schedule today from the Capital Radio Café. The venue was obviously chosen to set the scene for the new, younger-feel third channel. ITV is obviously trying to break into the modern mainstream youth market that Channel 5 has identified. Indeed, ITV’s new schedule shows that ‘Britain’s most popular button’ has… Continue reading ITV Spring Summer Schedule
BARB will be releasing audience figures for Channel 5 tomorrow. The figures represent the audiences for the week ending Sunday 30 March 1997. Therefore, the data will only show audience numbers for the day Channel 5 went on air. These figures will be available in MediaTel’s TV database tomorrow.The BARB figures will measure the number… Continue reading BARB Release Channel 5 Figures Tomorrow
MediaTel adds to its growing web-site when its launches a new extended sponsorship database later today. The database is fully searchable, allowing subscribers to obtain a range of information: TV programmes – sponsors by programme and programme category Sports events – sponsors by event and by sport Broadcast rights to sports events (live coverage and… Continue reading MediaTel’s Sponsorship Database Launches Today
The difficulty of assessing the growing number of new radio stations has prompted RAJAR to experiment with three new methodologies. As well as measuring new stations, RAJAR is also interested in the relative merits of sampling on an ‘individuals’ basis – one adult and one or two children per home – as opposed to the… Continue reading RAJAR Looks At New Methodologies
The Guardian’s long awaited stand-alone sports section finally appeared in the paper yesterday. The Guardian Sport is a 12 page broadsheet section that will be sold with the paper every Monday. The section is strong on statistics, facts and figures. The features are well written and tell the story. The new section is not brilliant,… Continue reading Changes At The Guardian And The Sunday Times
The ITC’s February Complaints’ Report, was published today.Allied Dunbar’s advert portraying a ‘Grim Reaper’ figure received 55 complaints from viewers. The complaints centred around the frightening imagery in the advert. The ITC concluded that the post 7.30pm broadcast restriction was adequate for this advert, and it did not consider that the imagery used went beyond… Continue reading Allied Dunbar Get Away With It
The Grand, ITV’s new costume drama series set in an elegant Manchester hotel in the 1920’s, attracted 10.5 million people, or 47% of the viewing audience, to its first episode, shown last Friday night.Meanwhile Where The Heart Is, another ITV drama about two district nurses, achieved an audience of 11.2 million on Sunday night.These figures… Continue reading A Grand Start
IPC’s Melody Maker has appointed Mark Sutherland as its new editor. He is currently features editor of NME. Sutherland will replace Allan Jones who is leaving to become editor of IPC’s new monthly title, Uncut. This will be effective from April 7.IPC: 0171 261 6575
The release of VNU’s ABC web audit, which was due out on Friday afternoon, has been delayed. VNU say that this is due to a delay at the printers and the audit will be available tomorrow. ABC however were surprised that VNU had said an audit was available and seemed to be under the impression… Continue reading VNU’s Web Audit Delayed
