The Vatican has issued a 30-page report entitled “Ethics in Advertising” in which it calls upon advertisers to desist from using allegedly sinful imagery and standards. Prepared by the Pontifical Council for Social Communications, the document accuses some advertisers of making “deliberate appeals to such motives as envy, status-seeking and lust.” However, the report also… Continue reading IT: Vatican Report On Advertising
A study by the Newspaper Society into single copy sales has reported that regional newspaper readers are buying less frequently or reading someone else’s copy. Jim Chisholm, speaking about the project said: “Readers enjoy the newspaper but are getting out of the habit of buying it, we need to reintroduce the ritual of purchase.”The report… Continue reading Readers Sharing Rather Than Buying
DG XIII of the EC is drawing up a green paper on the issue of the increasing convergence between broadcasting and telecommunications.
On 21 February the French Senate amended a Broadcasting Bill to ensure that 20 per cent of radio frequencies for independent operators will be reserved for French-language broadcasting. The Senate also created a working group of members of parliament and broadcasting executives to study advertising on regional programmes on terrestrial channels.
A federal appeal court has found in favour of a group of Nevada TV stations, who sought to overturn a ban on the advertising of casinos. The court backed an earlier judgement, from 1992, that the ban – a federal law since 1934 – violates broadcasters’ freedom of speech.
Marshall Advertising has realigned its media planning and buying into Ideal Media. Marshall’s media director, Jeff Taylor has joined Ideal as a director and partner.Ideal will now accommodate all Marshall’s full-service clients and, at the same time, pursue independent business.
Sold is a new business title that is targeting sales professionals from all industries. It is reported that the magazine will be sent free to 10,000 sales managers and directors. Sold will have a strong lifestyle and consumer feel.
Scottish Television has failed to include its £8 million investment, representing its 20% stake, in GMTV in its preliminary results. GMTV did not generate any profits in 1996, but STV revealed strong preliminary results for 1996 with a 40 % rise in pre-tax profits *STV Profits Rise 40%.Gary Hughes, financial director of STV claims that… Continue reading STV Writes Off GMTV Investment
The Media Business is reported to be looking to open an office in Scotland. The agency already has a number of Scotland-based clients on its books. Opening a branch on the other side of Hadrian’s Wall will help to increase the agency’s links with the Scots.
