The Department of Trade and Induttry has opened the floodgates of a new burst of media mergers by declaring that the proposed merger of United News and Media and MAI need not be referred to the Monopolies and Mergers Commission.The deal is now just awaiting clearance from the shareholders of MAI; United’s shareholders have already… Continue reading Media Merger Go Ahead
According to Register Meal figures released by the RAB, the top 4 radio advertisers in 1995 spent more than £3 million each, in comparison to 1994 where only one spent that figure.The top ten advertisers all spent over £2 million and the top 20 spent over £1 million. In 1994 you only had to spend… Continue reading McDonalds Remains Top Radio Spender
According to Continental Research, more than 2 in three adults claim to be aware of the Internet, with 7% of the population having access to it, either at home or at work. The survey showed that these 3 million adult users are likely to increase by up to 50% in the next six months.Sixteen per… Continue reading Internet Users To Increase By 50% In Six Months
The Government announced yesterday that it will ensure key sporting events remain freely available to all viewers and listeners. An amendment to stop ‘listed events’ being shown live on an exclusive basis by subscription or pay-per-view services will be included in the Broadcasting Bill which is being considered by Parliament.The move comes after the House… Continue reading Sports Coverage To Be Protected
IPC continues to dominate the women’s monthly magazine market with 6 titles accounting for 64% of the total circulation in this group. However, the July to December ABCs were disappointing for IPC with only one title, Chat, recording a year-on-year increase in circulation. Woman’s Realm is the weakest of the IPC titles with a circulation… Continue reading Women’s Weekly Round Up – July-December ABCs
It would appear that Frank Bruno’s world heavyweight title defence against Mike Tyson is not attracting the anticipated pay-per-view bookings for its coverage on Sky TV.Tabloid reports suggest that bookings for the £9.95 fight have been disappointing since telephone booking lines were opened last Friday. Sky were unwilling to give MediaTel a figure of how… Continue reading Bruno Tyson Fight Not In Demand
European Surface Treatment, the quarterly news/features information magazine for European-wide end-user industries, is about to be published annually.This comes as part of Turret’s new publishing strategy for 1996 which includes similar magazines being published in the Asia-Pacific and Pan-European markets.Turret: 01923 777000
Results published from the 13th annual CAVIAR survey reveal that three quarters of the population are cinemagoers. This is the highest proportion ever measured by CAVIAR and represents an increase of 3.7m people year on year: it is more than twice the number claiming to go in 1984.Other figures show that the number of regular… Continue reading Survey Shows Cinema Boom
General Cable’s 1995 results released yesterday show a drop in cable television penetration. Although the number of cable TV subscribers increased from 66,361 to 89,659 (up by 35%), the penetration rate fell from 25% to 23%.Other figures show that revenues were up by 58%, average revenue per home live was up by 8% to £153… Continue reading General Cable Shows Drop In Penetration
MTV and Pepsi have joined forces to create a first-of-its-kind international alliance for both companies which covers media and marketing.The three-year agreement names Pepsi as the exclusive sponsor of signature MTV programming, including the ‘MTV Video Music Awards’ broadcast on MTV Europe. There will also be international cross-promotions, marketing tie-ins and large-scale special events.MTV Europe:… Continue reading MTV And Pepsi In Sponsorship Deal
