A breakthrough in television technology will change the way advertising is used in major sporting events. It will mean that different audiences in different countries will be able to see a variety of ads from the same stadium hoardings.The computer technology, which superimposes ads onto live pictures, will be previewed in May when the Olympic… Continue reading New Ad Technology For Sport
The Independent Radio Group announced yesterday that it is to submit a bid for the Yorkshire regional radio licence under the name of Excel FM. The Independent Radio Group was formed last September by former Trans World Communications directors Michael Connolly, Neil Jones and Tony Dewhurst and has recently acquired Q96 FM in Glasgow.Applications for… Continue reading IRG To Apply For Yorkshire Radio Licence
Marketing services group WPP has announced record profits of £113.7 million for 1995, up 33% from £85.3 million in 1994. Other results include earnings per share up 40% to 9.1p from 6.5p; turnover up 9% to £6.553 billion; revenues up 9% to £1.555 billion; operating profit up over 24% to £139.2 million; and net cash… Continue reading WPP’s Profits Up 33%
A new CIA Sensor study shows that 66% of cable and satellite owners would be unlikely to use pay-per-view TV and that the population as a whole is even more negative, with 72% of people saying they would be unlikely to use it.The view about paying extra for television viewing is mirrored by the 62%… Continue reading Majority Do Not Want Pay-Per-View TV
Media Sales and Marketing has announced two promotions among its sales staff. Andrew Westlake has been promoted from sales executive to group head of sponsorship and promotions and Robert Tomalin has been promoted from sales executive to group head of business development.MSM: 0171 383 3000
The latest July to December ABCs to be released include Inside Soap, whose circulation has increased steadily since its launch in August 1992. Publishing Co Title Jul-Dec’94 Jul-Dec’95 %Ch Actual Ch Attic Futura Inside Soap 116,734 154,008 31.93 37,274 BBC Magazines BBC Gardeners World 275,185 267,165 -2.91 -8,020 BBC Magazines BBC Vegetarian Good Food 70,500… Continue reading Latest Jul-Dec ABCs – Inside Soap Continues To Show Increase
A survey carried out by Universal McCann shows that 27% of Britain’s young TV viewers (15-24 year olds) would sign up to cable and satellite TV, if BSkyB won exclusive rights to live transmissions for major sporting events such as Wimbledon, the Grand National, Test Cricket or the FA Cup Final. It also shows that… Continue reading Survey Shows Support For Sky Sport
Pearson is expected to become the latest big group to announce a demerger, when chairman Sir Colin Southgate announces his plans tomorrow. Pearson is understood to be planning a strategic review as it reshapes its board and prepares for the departure of its managing director, Frank Barlow.The board is thought to be discussing a number… Continue reading Pearson In Demerger?
British Gas is to sponsor Classic FM’s Celebrity Choice programme, replacing its previous sponsorship of the station’s World Opera Season.Celebrity Choice, presented by Paul Callan, is one of the station’s most popular programmes, with a weekly audience of close to one million. It has a high audience among ABC1 opinion performers and professionals, a key… Continue reading British Gas To Sponsor Classic FM
Classic FM has announced further research back-up for its sponsorships; as well as supplying full quarterly post campaign analysis, Classic is introducing a programme of qualitative and quantitative research.Other research options available to advertisers now include; FMCG sales tracking, data snapshots, pre and post research, copy testing and creative ideas. Dale Butler, Marketing and Research… Continue reading Classic FM Increases Accountability For Sponsorships
