The Radio Advertising Bureau has launched the third burst of its Window Campaign this week in the national press. The generic campaign highlights the growth and effectiveness of commercial radio.The campaign will run in the broadsheets, with the aim of reaching 82% of business people responsible for advertising and marketing decisions. Clive Reffell, strategic planner… Continue reading Commercial Radio Hits National Press
As part of its on-going revamp the Daily Express will be changing its Saturday supplement This Week to full colour, and will also introduce a new weekday sports section. Both of these changes will take place in March.
QVC has announced that fourth quarter net sales for 1995 reached an all-time high for the channel of £13.7 million, representing an increase of 73.4% on the fourth quarter 1994, when QVC recorded net sales of £7.9 million. QVC also added over 100,000 new customers in the period.During the fourth quarter, QVC answered 1.4 million… Continue reading QVC Ships 2.1m Items In 1995
The Digital TV Group has announced that 16 new members have joined the group taking the total membership to 24. The new members include Hitachi, Panasonic and Teletext.The Digital TV Group was created to provide an industry-wide forum to facilitate the introduction of digital terrestrial television (DTT) in the UK. Its members are mainly major… Continue reading Digital TV Group Has New Members
CompuServe, the Internet service provider, has announced that it will be split off from its parent company H&R Block with a public stock offering in April 1996.This will result in two independent, publicly traded companies. The plan involves an initial public offering of less that 20% of CompuServe. Compuserve believe that the move will enable… Continue reading Compuserve To Go Public
The snow that fell two weeks ago has helped boost viewing figures for the week ending 11th February 1995. Average weekly viewing for Individuals 4+ was up by 1 hour and 1 minute to 29 hours and 11 minutes when compared to the same week last year; which was a 3.6 percentage increase. This is… Continue reading Snowfall Gives Blanket Coverage For TV Viewing
The ITC has revised its rule relating to the advertising of dietary supplements; the new rule, which takes immediate effect, allows a broader range of people who may benefit from vitamin and mineral supplements to be identified within commercials.The previous rule allowed only restrained advertisements for vitamins and minerals related to the dietary requirements of… Continue reading ITC Revises Vitamins Rule
http://www.iflybritishmidland.com/This site is an extremely practical and user-friendly addition to the Internet. British Midland’s site allows users both to find out a variety of information regarding airports and flights and also actually book flights within Europe via the Net.The site has graphics, though these are used more for practical than aesthetic purposes: maps are used… Continue reading Website Of The Week
Media Week will be changing its size to A3 on 15th March. There are no further details regarding the new format at the moment, but information will hopefully be available soon.In another change at the title, David Goulthorpe has left his position as Ad Manager to join Quantum Publishing. No one has yet replaced him.
Liz Forgan is to leave her position of BBC Network Radio managing director. She will leave in April but does not have a job lined up. The official reason for her move is that she has achieved ahead of schedule the objectives she was appointed to complete.BBC: 0181 743 8000
