Greenwich will be chosen next week as the site of the Millennium Exhibition, according to a report in today’s Financial Times.It has beaten off a strong challenge from Birmingham because it will provide a much bigger boost to the local economy, creating around 10,000 jobs and attracting millions of pounds in investments.It is also expected… Continue reading Greenwich Set For Millennium Victory
In an unusual move Carlton Communications has issued a statement denying any intention of taking over MAI. After weeks of speculation Carlton has said that “in the present circumstances, it does not intend to intervene in the proposed merger between United News & Media plc and MAI plc.”Carlton Communications: 0171 499 8050
According to a story in today’s Independent, Carlton Communications is raising £2bn to enable it to intervene and possibly prevent the £3bn merger between United News and Media and MAI.It is reported that Carlton’s advisers have been told they must have a £1.8bn banking facility in place by next Monday, when a full bid for… Continue reading Carlton To Fight For MAI
The Irish Independent, Ireland’s popular national newspaper, is to be printed additionally in Reading to cater for its growing mainland readership.The paper, with a total circulation of 340,000 and a readership of just over 1 million, will be printed by Berkshire Press from Sunday 25th February.Irish Independent: 00 353 1873 1666
A survey carried out by airtime sales house Laser in conjunction with The Sponsorship Research Company has shown that broadcast sponsorship is now accepted and trusted by British TV viewers.Viewers believe sponsorship has positive long-term brand building advantages for sponsors and feel ‘indebted’ to them, believing that their money keeps programmes on air. Other findings… Continue reading Research Reveals Positive Attitudes To Sponsorship
In the recent batch of ABCs which have been released, the Big Issue shows the greatest increase of 18%, while the Economist and Time Out show moderate rises of 2%. BBC Good Food’s ABC, released earlier, has now been withdrawn and will be re-released later this week. Title Jl-Dec 94 Jl-Dec 95 %Ch Actual Ch… Continue reading Latest Jul-Dec Figures
The I Can’t Believe It’s Not Butter TV ads will soon feature a first in TV advertising: a spot-the-difference competition regarding two deceptively different commercials.The 30-second commercials will launch on 11th March and viewers will be able to find five subtle differences between the two films, created by the McCann-Erickson advertising agency in London. Viewers… Continue reading New Spot-The-Difference TV Ads
Skoda UK is joining forces with Amateur Gardening for a garden entry in the 1996 Chelsea Flower Show.A statement from IPC Magazines, who publish Amateur Gardening, says: “The sponsorship by Skoda is particularly harmonious as both the garden and Skoda share the same honest values; that of combining practicality and style, shape and form, with… Continue reading Amateur Gardening And Skoda In Sponsorship Deal
BSkyB has announced that Frank Bruno’s world heavyweight title defence against Mike Tyson will be viewed only on a pay-per-view basis. Subscribers will have to pay £9.95 to see the fight live (at 0200 on Sunday 17 March) and the replay at 0900 in the first ever instance of pay-per-view TV.The live UK rights to… Continue reading Bruno Tyson Fight Is First Pay-Per-View TV
The Daily Telegraph is to become the first broadsheet newspaper to sponsor a major ITV drama with the announcement of a new deal to sponsor the second series of Carlton’s peak time drama, Kavanagh QC.The second series of six 90-minute episodes starts on Monday 26th February and will be broadcast between 8.30pm and 10.00pm. Starring… Continue reading Telegraph To Sponsor Kavanagh QC
