The number of British households with satellite TV dishes grew by 438,000 in 1995 to a total of 3,369,000, according to the latest figures released by GfK Marketing Services. This compares to a growth of 465,000 during 1994.As usual, December was the strongest month for dish sales, with the market boosted by Christmas. Dish ownership… Continue reading Dish Owners Grow By 77,000
Channel 5 Broadcasting has announced the appointment of Corinne Hollingworth as Controller of Drama.Corinne joins C5B from BBC TV where she has produced two of the BBC’s most successful dramas, EastEnders and Casualty. She is currently Executive Producer on EastEnders and has been a Producer on Casualty since 1993.Corinne Hollingworth said, “I’m looking forward to… Continue reading Channel 5 Appoints EastEnders Producer
Gruner + Jahr have released their July-December ABCs; Best is up slightly year on year, 0.2% whilst Prima recorded a loss of 11%. Focus has switched reporting periods to annual; its January to December figure was 82,068.The Bauer titles, which do not release ABCs but release own audited figures, have released a mixed bag of… Continue reading G+J, Bauer and OK Release Jul-Dec ABCs
HTV and the newly created South West Media Development Agency has announced a £150,000 joint initiative to encourage new film-making talent in the region.The scheme Western Lights, launched by HTV’s Director of Programmes in Bristol Jeremy Payne and Judith Higginbottom, Director of SWMDA, supercedes the HTV/South West Arts Film Awards, and aims to increase the… Continue reading HTV To Encourage New Film-Makers
http://www.ipa.co.uk/The IPA launched its web site on Wednesday and is one of the first UK trade bodies to go onto the Internet. The site contains all the information advertisers need to know and is available on both open-access and member’s only access.Features on open access include the IPA newsletter, with advertising news and developments; a… Continue reading Website Of The Week: IPA
All television ratecards for 1996 are now finally published, and they show that Contractors have made very few changes to ratecard rates for 1996. The indexed spot lengths, where 30 seconds equal 100, show many similarities to 1995.* Laser sales 10″ rate for its stations has a slightly higher index than others at 60.* All… Continue reading 1996 TV Ratecards – Indexed Spot Lengths (30″=100)
The Office of Fair Trading is expected to intervene in the radio industry following the news that the second largest radio sales house, Independent Radio Sales, is near to disbandment.Emap and GWR have both moved their IRS stations to Media Sales & Marketing, a subsidiary of Capital Radio. This will give MS&M a dominant share… Continue reading IRS Future Looks Uncertain
The IPA is to encourage top agencies to get involved in marketing and advertising education by launching a “twinning” scheme matching agencies and universities.The programme will enable university tutors to get input to their courses from their “twinned” agency, in the form of guest speakers, IPA endorsed curricular material and in-agency placements for students. Agencies… Continue reading IPA To Link With Universities
Press rumours that Oasis are in negotiations with Manchester City Football Club regarding a sponsorship deal were denied by the band’s record label Creation.The football club is currently sponsored by Brother, the electronics firm, but the contract is close to expiring.It is also believed that JVC is about to drop its sponsorship of Arsenal Football… Continue reading Football Sponsorship Rumours
According to Campaign the top ten advertising agencies based on Register-MEAL billings for 1995 were as listed below. All of these were in the top ten last year, except Ammirati Puris Lintas which is a new entry. McCann Erickson has dropped out of the top ten this year, to number 11. M&C Saatchi are at… Continue reading Top Ten Agencies For 1995
