More ABCs have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Slimmer 85,309 93,031 9.05 7,722 Caravan Plus – 12,230 – – Which Motorcaravan? – 6,862 – – Electronics – The Maplin Magazine – 17,282 – – Motorcaravan & Motorhome Monthly – 23,259 – –
An industry under threat was the context of ISBA’s Policy Conference this year ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996 – Keynote Speech
MAI and Warner Brothers announced this morning that they will launch a joint project worth £225 million to build a theme park and film and television studios in the London Borough of Hillingdon. It will be called Movie World.The location, a 150 acre site on the A40 near to the M40/M25 interchange and next to… Continue reading MAI And Warner Bros. In New Theme Park Venture
In the ITC’s January Complaints Report the Vanessa show was found to ‘publicise promiscuity with no discernible purpose other than sensationalism’. The programme, which featured four individuals talking about their experiences of multi-partner sex, provoked eight viewers to complain that the discussion was unsuitable for broadcast at 2.20 pm.Overall, the total number of complaints for… Continue reading Vanessa Show Reprimanded By ITC
A cable channel devoted entirely to the weather is rumoured to be launched in the Spring. Press reports suggest that the Weather Network will be received in 1.5 million homes with cable television and will be run by Pelmorex, a Canadian company which has two weather channels in Canada and another in France.The Met Office… Continue reading 24hour Weather Channel To Launch
Gary Cunningham’s talk focused on the Internet as the marketing tool of the future. The Marketing Services Director from Proctor and Gamble spoke about the formation of CASIE, an industry coalition which looks after advertisers’ interests in new media. Research carried out by CASIE indicates that technologies such as interactive TV, pay-per-view movies, and video… Continue reading ISBA Conference: Marketing’s Future
The ITC has announced that it has received two applications to run the local cable delivery franchise for Chesterfield.The applicants are: Diamond Cable, a subsidiary of the company which already operates the franchises for Mansfield and Nottingham, bidding £2,127,300 and proposing to offer service to 89,000 homes by 2005; and Eastern Derbyshire Cable Communications, a… Continue reading Applications For Chesterfield Cable Franchise
The European Parliament will try tomorrow to impose quotas on television and fix controls on the Internet.The moves, by the Parliament’s dominant Socialist bloc – which includes British Labour MEPs – would force broadcasters to transmit a minimum amount of home-produced programmes. This is to stop what some MEPs see as a flood of American… Continue reading Meps Push For Controls On TV And Internet
Dominic Owens, Advertising and Design Manager with Prudential, followed on from Mr Haselhurst’s speech and examined the need for advertisers to look at mediums other than TV on which to run their campaigns.He said that press and posters could theoretically reach more people than a TV ad at a fraction of the cost. He also… Continue reading ISBA Conference: Inflated Fragmentation 2
A full report of the ISBA Policy Conference 1996 is now available. “An industry under threat” was this year’s theme, with the aim of the conference to overcome the problems and find practical solutions.Keynote SpeechInflated Fragmentation IInflated Fragmentation IIDatabase Marketing, European ThreatsMarketing’s Future
