Air Canada has signed the first programme sponsorship contract with BBC World; it is to take front and end breaks on the Naked Hollywood programmes. The first episode airs this weekend, Sunday 18 February, at 2105 CET. BBC World is the advertising funded 24-hour international news and information channel for Europe.Naked Hollywood looks behind the… Continue reading BBC World In First Programme Sponsorship
New research released by Classic FM shows that Classic FM listeners account for approximately 16% of all expenditure on fresh foods and packaged groceries in the UK; this share increases significantly for those markets and brands emphasising attributes such as health, quality and tradition. Purchasing by Classic FM listeners of own label products in retailers… Continue reading Classic FM Research Into FMCG Market
MAI and Warner Brothers announced this morning that they will launch a joint project worth £225 million to build a theme park and film and television studios in the London Borough of Hillingdon. It will be called Movie World.The location, a 150 acre site on the A40 near to the M40/M25 interchange and next to… Continue reading MAI And Warner Bros. In New Theme Park Venture
A cable channel devoted entirely to the weather is rumoured to be launched in the Spring. Press reports suggest that the Weather Network will be received in 1.5 million homes with cable television and will be run by Pelmorex, a Canadian company which has two weather channels in Canada and another in France.The Met Office… Continue reading 24hour Weather Channel To Launch
The ITC has announced that it has received two applications to run the local cable delivery franchise for Chesterfield.The applicants are: Diamond Cable, a subsidiary of the company which already operates the franchises for Mansfield and Nottingham, bidding £2,127,300 and proposing to offer service to 89,000 homes by 2005; and Eastern Derbyshire Cable Communications, a… Continue reading Applications For Chesterfield Cable Franchise
Dominic Owens, Advertising and Design Manager with Prudential, followed on from Mr Haselhurst’s speech and examined the need for advertisers to look at mediums other than TV on which to run their campaigns.He said that press and posters could theoretically reach more people than a TV ad at a fraction of the cost. He also… Continue reading ISBA Conference: Inflated Fragmentation 2
A full report of the ISBA Policy Conference 1996 is now available. “An industry under threat” was this year’s theme, with the aim of the conference to overcome the problems and find practical solutions.Keynote SpeechInflated Fragmentation IInflated Fragmentation IIDatabase Marketing, European ThreatsMarketing’s Future
Both Ford Ennals, Director of Marketing British Airways, and Tim Pile, Director of Marketing Services TSB, spoke about the importance of databases in building relationships with consumers. They are especially effective in terms of building confidence in a product and developing brand loyalty. Mr Ennals illustrated this by the success of BA’s ‘Air Miles’ scheme.… Continue reading ISBA Conference: Database Marketing And Europe
Mercury Asset Management has sold a significant stake in MAI, which announced a £3bn merger with United News and Media on Thursday. MAM sold a 2 per cent stake for £25m on Friday, retaining a 6.25 per cent share in the company, and yesterday sold an additional 870,000 shares. This reduces the group’s holding in… Continue reading MAM Sells MAI Stake
Laurence Haselhurst, Media and Marketing Services Manager of Pedigree Petfoods, pointed out that the advertising industry should follow two basic principles: competition and complementarity. Competition in order to raise standards and keep prices down, and complementarity in order to maintain coverage of the whole population. The situation in television is not satisfactory he said because… Continue reading ISBA Conference: Fragmented Future
