Discovery Communications Incorporated, the parent company of Discovery Channel Europe, has co-sponsored the most comprehensive global marketing and opinion- research study of its kind. DCI includes The Discovery Channel Europe, The Learning Channel (TLC) and encompasses networks throughout the world.The study reveals that average viewing per day in the UK (3.13 hours) is second only… Continue reading Discovery Sponsors Biggest Global Research
The Department of Trade and Industry has agreed to give its support to enable a £250,000 joint project to go-ahead which will assist newspapers and magazines to develop electronic publishers.Mediabase UK is to be developed jointly by printing and publishing industry research body PIRA International, together with the Newspaper Society and the Periodical Publisher’s Association.Mediabase… Continue reading DTI Backs Project To Assist Publishers On The Net
EMAP plc has today announced it has acquired the construction information business Glenigan Ltd and its UK subsidiaries from the Thomson Corporation, for £17.7 million cash.EMAP has also taken an option to purchase Newmarket Limited, Glenigan’s Dublin based subsidiary which provides construction information in Southern Ireland.EMAP’s existing interests in the sector include the weeklies, Construction… Continue reading EMAP Purchases Thomson’s Construction Information
Reuters have released financial figures which show that pre-tax profit is up 17% to £599 million for 1995. Revenue is up 17% to £2,703 million and earnings per ordinary share rose 19% to 25.8p. Total dividend is up 23% to 9.8p.Peter Job, Chief Executive of Reuters, said: ‘Reuters maintained its record of good revenue and… Continue reading Reuters Show Continued Growth
Commercial Union’s sponsorship of London’s Burning on the ITV Network has won the Hollis Corporate Sponsorship of the Year Award for 1995. The award was presented yesterday at the Eighth Sponsorship Conference.Martin Lowde, Head of Sponsorship at Laser, who put the deal together, said, “The synergy between London’s Burning, the fire brigade and Commercial Union’s… Continue reading Commercial Union Sponsorship Wins Award
Air Canada has signed the first programme sponsorship contract with BBC World; it is to take front and end breaks on the Naked Hollywood programmes. The first episode airs this weekend, Sunday 18 February, at 2105 CET. BBC World is the advertising funded 24-hour international news and information channel for Europe.Naked Hollywood looks behind the… Continue reading BBC World In First Programme Sponsorship
New research released by Classic FM shows that Classic FM listeners account for approximately 16% of all expenditure on fresh foods and packaged groceries in the UK; this share increases significantly for those markets and brands emphasising attributes such as health, quality and tradition. Purchasing by Classic FM listeners of own label products in retailers… Continue reading Classic FM Research Into FMCG Market
The BBC’s decision to switch The X-Files from BBC2 to BBC1 has paid off with the show entering the top thirty programmes list for the first time. The episode broadcast on 30th January was watched by 9.44 million viewers and had a 45% consolidated share of the viewing audience.Channel 4’s new documentary series Seasiders about… Continue reading X-Files Prove Excellent For BBC1
Nominations for the 1996/7 MRG Committee should be entered now; all nominees must submit a 30 word synopsis on why they wish to be elected to the committee.Committee members have to help in all MRG activities, from organising and chairing evening meetings through to helping with the conference. Applications must be returned to Nick Hiddleston… Continue reading MRG Committee Nominations
In its December Monthly Report, the ASA pointed out that the industry will need to work hard to improve the image of prize draw promotions. This comes after various complaints from the public.One promoter promised ‘a fabulous cash prize’ to those who revealed 21 on their scratch card. The promoter neglected to mention that every… Continue reading ASA Criticises Prize Draw Promoters
