The Herald Newspaper Group has appointed Amra to handle its sales, beating the Regional Advertising Company. The Herald group includes 23 titles, and has a combined weekly sell of 450,000. The Herald covers Buckinghamshire, Bedfordshire and Hertfordshire.Amra has also recently been appointed to handle sales for Westminster Press, Adscene and the Manchester Evening News. Amra… Continue reading AMRA Wins Herald
Agency of the year – O&M Television Campaign of the year – Peperami, Still Price Lintas Radio Campaign of the year – Kahlua, JWT Best Cinema Campaign – Kiss, AMV.BBDO Best Use of television sponsorship – Auto Express, Booth Lockett Makin Best Use of radio sponsorship – Kahlua, JWT Best Campaign targeted at AB/ABC1 Adults… Continue reading Media Week Broadcast Advertising Awards – 1994
At the MRG Evening Meeting on Monday 25 April, the subject under discussion was BARB, and the apparent decline in television viewing. First to speak was Sue Read of the Time Exchange. Her paper was called “The Meaning of the Universe”.Sue talked about the ways universes are calculated, and the effect of the smoothing methodology… Continue reading A Declining Television Audience?
In its latest report, the Broadcasting Standards Council has upheld complaints against a C4 opera. The Empress showed a graphic suicide before the 9pm watershed. Anglia’s police drama, The Chief, was also criticised for showing a scene terrorising a shopkeeper. Radio 1 FM was censured for the second time for playing a record containing repeated… Continue reading C4 Falls Foul Of BSC
The Virgin group is planning a general entertainment television channel, and is hoping to launch it on Channel 5. Robert Devereux, chairman of Virgin Communications has had talks with the ITC concerning the possibility of bidding for the franchise.The Virgin channel would aim for a main target audience of under 40 – similar to that… Continue reading Virgin Interested In Channel 5 Bid
Following the policy statement the ITC made on 22 March, the ITC has today announced its decision on the outstanding issues on which it had requested further representations.Regarding the 25% market share, the ITC has concluded that flexibility should only be applied to situations concerning the smaller Channel 3 licensees. The ITC has also decided… Continue reading ITC Further Statement On TV Sales Arrangements
London News Radio, which takes over from LBC in October has appointed Michael Horner head of advertising sales. (He is currently sales director at LBC).Rupert Miles, ad sales director of IPC Weeklies Group, is to become publishing director of BBC’s Radio Times.The Daily Star has promoted Sunday Express magazine advertisement manager Georgina Crace to the… Continue reading Appointments
Channel 4 is moving; as from the 1 May the new address will be:124/126 Horseferry Road,London,SW1P 2TXTel: 071 396 4444Fax (Airtime Sales): 071 306 8374/5/6
According to a survey by Wessenden Marketing, magazine advertising revenue showed signs of recovery throughout 1993; The retail value of the magazine business rose by 10.4% between 1992 and 1993. This is the strongest performance since the boom year of 1990.The underlying volume growth increased 1.9% year on year, with a 3.7% growth rate for… Continue reading Magazine Market Growth In 1993 – Survey
The combined TV Revenue figure for March, based on agency estimates, came in at £157.01m, an increase of 12.3% on the same month last year. The ITV share was £124.76m, with Channel 4 at £32.25m. This is an 80:20 split, no change from last month’s share. Channel 4’s share in March 93 was only 18%.The… Continue reading Television Round Up – March
