Today at the IPA a discussion was instigated by Roger Holland of JICREG into the desirability and inherent difficulties of achieving an agreed source of population data for use across TV,radio and regional press analysis.Richard Webber of research company CCN stated that his company was keen to address the concerns of his clients over conflicting… Continue reading Universal Universes
Maurice Saatchi, speaking last night to women advertising executives in London, said that the advertising industry should end “vague, sloppy thinking” and get back to “Simple and direct” messages.He described an industry lacking a sense of direction; “The advertising industry now is more lacking in self-confidence, self-worth, than at any time I can remember”, he… Continue reading Saatchi Calls Industry Sloppy
United International Pictures, which represents MGM, Universal and Paramount film studios, has says it has doubts about the profitability of video-on-demand, and it could be as much as five years away.
One year after its launch the advertising sales for Northern and Shell’s OK! Magazine have been moved to Logie Bradshaw Media Ltd, after a four-way pitch. The move has immediate effect, with LBM already selling space for OK!’s September issue.Tony Logie 071 287 2876
The Advertising Association has decided to re-establish their tradition of inviting a national figure to make a statement of principle on commercial communications; Sir Michael Perry, chairman of Unilever and President of the AA will be the chosen speaker. The lecture will be on July 7th, and is entitled, “The Brand – Vehicle for value… Continue reading AA President’s Lecture
National Magazines is to launch a quarterly health and beauty title in October, competing directly with Marie Claire’s recently launched Marie Claire Health and Beauty.The magazine will use the Cosmopolitan brand name, but will not be just an expansion of the health and beauty coverage already in the magazine. It will cover news, investigative features… Continue reading Cosmo Health And Beauty Launch
Ian Locks, Chief executive of the PPA, told delegates in the opening speech of the Magazines 94 conference that they have to find a way to co-exist profitably with the new multimedia, or end up “dinosaurs” of the media world.First to speak was John Mellon, chief executive of Reed Publishing Europe, who began by highlighting… Continue reading Multimedia Is Already Here, Publishers Told
The BBC has today announced an alliance with Pearson plc. The two companies will aim to aid each other in the development of satellite-delivered television services in markets around the world.The first move will be two new BBC European television channels; one for entertainment which will be funded by subscription. The other will be a… Continue reading BBC Enters Global Media Market
The Radio Advertising Bureau has announced details of the Commercial Radio Convention, to be held in Dublin on October 27-30. The Commercial Radio Convention, which is expected to attract over 500 delegates, incorporates the AIRC Programme Controllers’ Conference, The Sponsorship and Promotions Managers’ Conference and the RAB’s Advertiser Seminar.There will be separate focused events for… Continue reading Commercial Radio Conference
Today the Independent launches its tabloid London section, Independent London. The section is very thin, with only sixteen pages; there are two pages of ads, one display, for Mercury, and one of classifieds.The first five pages carry London news, with articles on school places, a battered women’s sanctuary, and 24-hours in Piccadilly. There follows arts… Continue reading Independent London – Review
