There are plans to launch a new business daily newspaper to rival the Financial Times, according to a report in today’s Independent.The plan is the idea of the city editor of the Mail on Sunday, Clive Wolman. At the moment he is approaching publishing groups to back the paper; those believed to have been approached… Continue reading Business Daily To Rival FT
MTV Europe is likely to become encrypted in the first quarter of next year. After a promotional period of around three months, MTV’s Astra feed will be encrypted in both of the common VideoCrypt variants and will be made available to subscribers through Sky’s Multi-channel package and the MultiChoice packages, although MTV claims no firm… Continue reading MTV Europe To Become Encrypted
Today at the IPA a discussion was instigated by Roger Holland of JICREG into the desirability and inherent difficulties of achieving an agreed source of population data for use across TV,radio and regional press analysis.Richard Webber of research company CCN stated that his company was keen to address the concerns of his clients over conflicting… Continue reading Universal Universes
Maurice Saatchi, speaking last night to women advertising executives in London, said that the advertising industry should end “vague, sloppy thinking” and get back to “Simple and direct” messages.He described an industry lacking a sense of direction; “The advertising industry now is more lacking in self-confidence, self-worth, than at any time I can remember”, he… Continue reading Saatchi Calls Industry Sloppy
United International Pictures, which represents MGM, Universal and Paramount film studios, has says it has doubts about the profitability of video-on-demand, and it could be as much as five years away.
One year after its launch the advertising sales for Northern and Shell’s OK! Magazine have been moved to Logie Bradshaw Media Ltd, after a four-way pitch. The move has immediate effect, with LBM already selling space for OK!’s September issue.Tony Logie 071 287 2876
At the Magazines 94 Conference last week, research into the quantitative contribution of magazines in a variety of campaigns, especially TV, was released. Called Hearts and Minds Advertising, it uses case studies to show that a campaign on TV can be greatly improved by the use of magazine advertising.The study also shows that more money… Continue reading Magazines Work With TV – PPA Research
The government will not now give the ITC its decision on possibilities for the Channel 5 frequencies in time for the ITC meeting on Monday 16 May. Peter Brooke had told the ITC that he had hoped to have a verdict in time for the meeting; the decision is expected within the next few weeks,… Continue reading Channel 5 Delay
Ian Locks, Chief executive of the PPA, told delegates in the opening speech of the Magazines 94 conference that they have to find a way to co-exist profitably with the new multimedia, or end up “dinosaurs” of the media world.First to speak was John Mellon, chief executive of Reed Publishing Europe, who began by highlighting… Continue reading Multimedia Is Already Here, Publishers Told
The BBC has today announced an alliance with Pearson plc. The two companies will aim to aid each other in the development of satellite-delivered television services in markets around the world.The first move will be two new BBC European television channels; one for entertainment which will be funded by subscription. The other will be a… Continue reading BBC Enters Global Media Market
