Newspaper and magazine publishers have circulated a statement to MPs urging them to reject a bill that would ban all forms of tobacco advertising. The statement warns that such a ban would “amount to censorship and set a dangerous precedent.” The statement was signed by the Newspaper Publishers Association, the Newspaper Society and the Periodical… Continue reading Publishers Attack Tobacco Ban
Food manufacturer HJ Heinz is to stop using TV advertising this year in favour of direct marketing. The company’s chairman and chief executive Tony O’Reilly believes that mass marketing is giving way to more targeted selling techniques. Heinz has built a database of 5.6m homes which it plans to use to send out discount vouchers.… Continue reading Heinz To Swap TV For Direct Marketing
A generic business press campaign, aimed at raising the profile of the medium, is to be launched at the PPA Magazines’94 conference today. It is the first campaign for the business press for almost ten years and follows the one launched for the consumer press at last year’s conference.The campaign, which has a ratecard value… Continue reading PPA Launches Generic Business Press Campaign
London News Radio is to buy LBC, after reaching an agreement with LBC’s administrators Arthur Anderson. The company’s assets and business will be transferred to London News radio on condition of approval by the Radio Authority. LBC will continue to broadcast in its current format until its licence expires in October, when the London Broadcast… Continue reading London News Radio To Buy LBC
Paragon Publishing is to launch a new computer games title Games World The Magazine. It will be the official magazine of the satellite TV programme Games World and will cover games across all formats. The new monthly title will launch on May 26th with a print run of 175,000 and a cover price of £2.50.The… Continue reading Paragon To Launch Games World
HHL has suspended publication of its monthly food magazine Taste, with the May issue being the last. The suspension has been blamed on the title’s poor advertising revenue. HHL, which bought Taste last March, is currently reviewing future possibilities for the magazine.
Nick Phillips, director general of the IPA has told MediaTel that the IPA is cautiously pleased with the ITC’s announcement on TV Sales yesterday. The IPA, as one of the consultees to the ITC’s original document, had put their view across very strongly for adherence to the 25% limit. They had also campaigned for clear… Continue reading IPA Cautiously Optimistic
The ITC has today published its annual survey on television, The Public’s View 1993. The results focus on the ITC’s responsibilities for programme standards.The survey showed that the 9pm watershed seems to be working in that 72% of viewers thought that 9pm was “about right”, while 20% thought it was “too early” and 5% “too… Continue reading ITC Publishes The Public’s View
According to the latest JNLR report independent local radio stations continue to lead the national listenership figures with 50% of all listeners. The figures indicate which radio stations were listened to yesterday over the period Oct 93-Mar 94. Figures for the national stations were 41% for RTE Radio 1 and 27% for 2FM. In Dublin… Continue reading Ireland Radio Listening
The Herald Newspaper Group has appointed Amra to handle its sales, beating the Regional Advertising Company. The Herald group includes 23 titles, and has a combined weekly sell of 450,000. The Herald covers Buckinghamshire, Bedfordshire and Hertfordshire.Amra has also recently been appointed to handle sales for Westminster Press, Adscene and the Manchester Evening News. Amra… Continue reading AMRA Wins Herald
