The Department of Trade and Industry has been examining how the government should deal with the issue of supermarket lookalike products. It has been asking brand manufacturers if they believe protection for brand names against lookalikes should be included as an amendment to the trademarks bill or whether new legislation on fair trading would be… Continue reading Guidelines For Brand Lookalikes
According to the latest GfK Satellite Monitor, for March 1994, satellite dish ownership as at 26 March was 2.565 million dishes, which is an increase of 41,000 dishes on the previous month. However, the age profile of those acquiring dishes is getting older, whereas the age profile of those deinstalling satellite equipment is strongly biased… Continue reading Satellite Owners Getting Older
The government has announced new restrictions on tobacco advertising at the same time as opposing a Labour bill to ban all forms of tobacco advertising. The new restrictions are part of a 5-year voluntary agreement between the government and tobacco manufacturers and mainly involve outdoor advertising.The restrictions include a 40% reduction in poster advertising expenditure,… Continue reading Restrictions On Tobacco Ads
The Kenco Coffee Company is to sponsor the Classic FM Summer Music Festival, for the second year running. There will be up to 100 concerts in venues throughout the UK. The sponsorship package includes on-air credits.
Midland Bank, in its first ever TV sponsorship, is to sponsor Moving Story, the new ITV peak-time comedy drama about life in a removal firm. Moving Story is a six-part series, starting on Thursday 26 May.ITV points out that viewers respond well to TV sponsorship where there is a strong link between sponsor and programme.Andy… Continue reading Midland Bank Sponsors ITV Comedy
Latest figures from the Cable Television Association predict that cable networks will cover 75% of the country’s population within ten years. The CTA also estimate that a total of £10 billion will be spent in building the cable system for Britain by the end of the decade, including £1.2 billion in 1994 alone.UK CABLE -… Continue reading £10 Bn To Be Spent On Cable
Classic FM has been awarded a licence to broadcast in Finland. The station in Finland will be a commercial station, aimed at a similar target group to that in the UK and the Netherlands.
With the decision over the National Lottery winner due within two weeks, Rank Organisation is now one of the favourites, together with the Camelot Consortium and the Great British Lottery Company.
In response to recent challenges over accuracy of data, the NRS is to release graphs giving long term trends. News International has questioned the discrepancies between readership and circulation figures for the period July – December 1993, when the Sun’s readership figures dropped, despite constant rising circulations. More recent readership data shows Sun readership rising.Roger… Continue reading NRS Response To Readership Discrepancies
The IPA has written to the Secretary of State for Trade and Industry, Michael Heseltine, asking for reassurance that the DTI does not intend to overrule the latest ITC statement concerning TV sales limits. The statement said that the combination of The Time Exchange and Laser sales would represent a “significant excess over the 25%… Continue reading IPA Appeals To DTI On Granada Sales
