According to a survey by Wessenden Marketing, magazine advertising revenue showed signs of recovery throughout 1993; The retail value of the magazine business rose by 10.4% between 1992 and 1993. This is the strongest performance since the boom year of 1990.The underlying volume growth increased 1.9% year on year, with a 3.7% growth rate for… Continue reading Magazine Market Growth In 1993 – Survey
The combined TV Revenue figure for March, based on agency estimates, came in at £157.01m, an increase of 12.3% on the same month last year. The ITV share was £124.76m, with Channel 4 at £32.25m. This is an 80:20 split, no change from last month’s share. Channel 4’s share in March 93 was only 18%.The… Continue reading Television Round Up – March
The latest Rajar data for Quarter 1 1994 shows commercial radio further increasing its audience share to 45.1%, this is an increase of 7.7 % points on the same period in 1993 and an increase of 2.3 % points on Quarter 4 1993. Commercial radio now has a weekly reach of 59% (27.3m), compared with… Continue reading Rajar Quarter 1 1994 Network Data
Ryvita, a newcomer to television sponsorship, is to sponsor Swank, ITV’s new weekly afternoon fashion programme in a deal valued at £100,000. ITV claim the deal is significant because it shows that programme sponsorship can exist outside of peak-time.Swank is to be presented by David Emanuel and Margi Clarke, and is to be shown at… Continue reading Ryvita To Sponsor Afternoon Show
Following the recent ABC agreement with Carweek to publish an audited circulation figure for November 1993 to January 1994, these figures, together with the following audit period up to March 1994 have today been released. CARWEEK Total Average Net Sale Per Issue Nov 1-Jan 8 44,927 Jan 9-Mar 31 71,153 ABC CHANGE CONSUMER RULESABC has… Continue reading ABC Issue Carweek Figures
National Newspapers Among the daily newspapers only the Times, Financial Times and Today achieved year-on-year increases in their readership figures for October to March 1994. The Times recorded the highest increase, with its Average Issue Readership figure up by 9.9% to 1,298,000. The Financial Times rose by 7.3% to 782,000 and Today rose by 6.3%… Continue reading NRS Commentary Oct-Mar’94
MAI and Pearson have teamed up with Time Warner to form Channel 5 Broadcasting a new consortium which will bid for the Channel 5 licence if it is re-advertised.The consortium believes that it has discovered a way of launching the fifth national channel at half the original estimated cost of £200m. Changes to the planned… Continue reading New Channel 5 Consortium
Saatchi & Saatchi are to set up specialist media-buying business in the United States. This will be an important development to the US advertising industry, which has been slow to use media-buying specialists because of the long and easy relationship between agencies and existing clients. Increasing pressure to reduce costs of campaigns and the expansion… Continue reading Saatchis Open US Media Buying Business
Ray Snoddy writes in today’s FT that there is soon to be a free evening newspaper for London. Derek Clee, a Yorkshire tumble-dryer millionaire, is the man behind the paper.The new paper called Tonight will be the first competition for the Evening Standard since 1987 when the Evening News closed. Tonight is expected to launch… Continue reading Free Title Challenge To Standard
The latest GfK satellite monitor, for February 1994, shows that Satellite Dish Ownership (Direct to Home) as at February 19 was 2.524 million dishes. This represents an increase of 29,000 dishes on the previous month.The monitor also shows socio-demographic changes that have taken place during the period June 1991 to December 1993. The overall movement… Continue reading Satellite Ownership Goes More Upmarket
