BT is the first client to fully integrate a sponsorship sequence with the programme’s opening credits since the change in the Sponsorship Code on 1 January. The new series of Surprise Surprise sponsored by BT began last night. The strapline “Bringing people together” is used in the credits.LOTTERY FAVOURITESAccording to today’s FT, the two favourite… Continue reading BT First For Integrated Credits
Classic FM has this week launched Japan Week 1994; the week long project which concentrates on Japanese life and culture, is sponsored by four companies. Baring Asset Management is sponsoring the weekday lunchtime slot; Shiseido is sponsoring a series of concerts; the Kikkoman Corporation is sponsoring the recipe slot and Japan Airlines have arranged travel… Continue reading Classic Launches Japan Week
Up to three directors of Aegis are expected to depart in the next few months following growing shareholder pressure; the news comes as the company is expected to announce write-offs of at least £40m in its 1993 results, due on Thursday. There is expected to be a one-off charge for the restructuring arranged with Warburg… Continue reading Aegis Directors Expected To Quit
The Observer yesterday launched its revamped Life magazine, which is a merger with the previous Life and Observer magazine. The magazine remains the same size and style as the previous Life magazine – tabloid in full colour. The first issues come with a heavily promoted feature on censorship which is a separate pull-out A4 size… Continue reading Observer Gets New Life
T. Bailey Forman, the regional publisher is prepared to sell its stable of Midlands-based newspapers, including the Nottingham Evening Post and the weekly Long Eaton Advertiser.The family-owned company is said to have received a number of offers for all or parts of the group from potential bidders. If none of the offers are considered “exceptional”,… Continue reading Nottingham Papers Up For Sale
Tony O’Reilly has decided to keep his large minority stake (29.9%) in Newspaper Publishing, owner of the Independent and Independent on Sunday.The Irish company could have made a £1m profit today if it had decided to accept the offer for the shares made by the consortium which controls the Independent now. Liam Healy, chief executive… Continue reading O’Reilly Will Retain Independent Stake
According to the annual Advertiser Opinions on Media survey by Media Audits, advertisers believe that mergers of ITV contractors actually work against their interests. The majority (85%) of advertisers surveyed feel that ITV mergers are not in the advertisers’ interest. 70% believe that the television airtime sales market should be referred to the Monopolies and… Continue reading Advertisers Opposed To ITV Mergers
ITV has issued a statement with regard to the rescheduling of Monday nights as a response to the third episode of Eastenders. There was much made in the national press of the decision to abandon World In Action in favour of a higher ratings puller, and caused speculation that the show would be totally axed… Continue reading World In Action Not Doomed
The Radio Authority has announced details of local licences for the Birmingham area. The re-advertised licence on the FM waveband has been awarded to Choice FM Birmingham, replacing Buzz FM. The new AM licence has been awarded to Supa AM. Choice FM Birmingham will play soul and reggae music. Supa AM will be a service… Continue reading Radio Licences Awarded
Channel 4’s first programme-based monthly magazine will launch on May 26th. The first issue of Inside Racing, based on the Channel 4 Racing programme, launches with an initial print-run of 75,000, a cover price of £2.25, and will go monthly from its second issue in August. Publishers are The Magazine Company, whose major shareholders are… Continue reading New Channel 4 Racing Magazine
