More Uncategorised articles

The latest addition to the ITV family of channels, ITV4 will launch on the first of November this year, offering viewers a mix of new US drama, top end British drama, comedy, movies, sport, Sci-Fi and factual programming.The new channel will complement the programming on sister channels ITV1, 2 and 3, appealing to a more… Continue reading ITV4 To Launch In November

Roly Keating, controller of BBC Two, has launched Ricky Gervais and Stephen Merchant’s much anticipated sitcom, Extras, lauding the new show as having “all the hallmarks of a great BBC Two comedy series” and underlining the station’s commitment to “pedigree comedy.”The much-anticipated new series will feature in the broadcaster’s spring schedule, along with several other… Continue reading BBC Pins Hopes On Extras For Audience Growth

The National Magazine Company has bought coastal lifestyle magazine Coast from Boat International, adding to its portfolio of living style guides and complementing the publishers successful Country Living.The magazine will start being published quarterly, giving NatMags the chance to gauge consumer and advertiser reaction to the publication.Commenting on the acquisition, Duncan Edwards, chief executive officer… Continue reading NatMags Adds Coast To Lifestyle Sector

The Sun has launched online video reports to accompany its web-based news coverage, with the brand extension already providing an increase in hits to the newspaper’s existing website.A source close to the paper’s online operations confirmed that the inclusion of the video reports, which are updated four times a day, have resulted in a rise… Continue reading Sun Spins Off Video Reports To Boost Site Visits

Media group Emap, has predicted it’s full-year performance to be in line with forecasts, despite the relatively early point in the new financial year and a “degree of uncertainty” regarding the economic outlook.In a trading statement released by the group, it said that it expects to meet its expectations for the full year, buoyed by… Continue reading Emap Expects To Reach Targets

Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR.According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs. This… Continue reading UK PVR Uptake Continues To Gather Pace

The IPA has launched the first of several online learning modules, focused on the National Readership Survey and designed to give the communication industry a better understanding of the currencies used to measure audiences.The module has been produced in association the NRS, detailing what the survey is, how the readership figures are calculated, what other… Continue reading IPA To Roll Out Online Learning Modules

Emap has signed the latest in a long line of cross media deals, securing car manufacturer Toyota for a six-figure deal spanning its flagship brands, FHM, Heat and Kiss.The deal will see Toyota given coverage across Emap’s print, radio and online portfolio, centring around the launch of the car giant’s new model, the AYGO.The campaign’s… Continue reading Emap Signs Cross Media Sponsorship Of Flagship Brands

Commercial radio network, Galaxy, has signed a new deal with T-Mobile to sponsor its live summer broadcasts from Ibiza, with the cross platform promotion including interactive elements to mark the launch of T-Mobile’s new pay as you go price plan.T-Mobile will be featured in eight weekend shows, as well as a four day weekend of… Continue reading T-Mobile To Sponsor Galaxy’s Ibiza Broadcasts

Channel 4 has acquired the broadcast rights to a number of hit American shows from Warner Bros, continuing its strategy of importing big-budget comedy and drama programmes, as outlined in its spring schedule earlier this year.The move will see new disaster series, Invasion, included in Channel 4’s schedules, while sitcom The War at Home promises… Continue reading Channel 4 Bolsters Schedule With New US Shows