The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 17 February 2005. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The computing… Continue reading ABC Results Jul-Dec 2004: Metal Hammer Rises On Rock Resurgence
A direct mail campaign by Five, designed to promote the latest series of crime drama CSI with a fake Government dossier on a serial killer, has been rapped by the Advertising Standards Agency after 200 recipients complained that the mailout was offensive and distressing.The promotional “dossier”, containing photographs of fictional murder victims, a coroner’s report,… Continue reading Five Brought To Book Over Serial Killer Mailshot
Almost 60% of the adult population in the UK are aware of DAB digital radio, with public awareness of the technology increasing by 16% year on year during January 2005, up from 43% in January 2004, according to new research from the Digital Radio Development Bureau.The increasing penetration and consumer awareness of DAB radio was… Continue reading Digital Radio Awareness Hits Record Levels
Terrestrial pay-TV operator, Top Up TV, has extended the broadcast hours of UKTV Gold, giving viewers access to the entertainment channel until 5am every day.The extension has been made at no extra cost to subscribers, who are charged £7.99 per month for a package of ten premium entertainment and documentary channels to supplement their existing… Continue reading Top Up TV Boosts Appeal With Extended Viewing Hours
Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group.The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is via… Continue reading UK Online Advertising Enjoys Dramatic Growth
Metro International has announced a total daily readership of 15.2 million people, enjoying a healthy year-on-year increase of 19%, becoming the most read print title in Europe amongst 18-40 year-olds, according to research released today from TNS Gallup.5.2 million 18-40 year-olds read the paper every day, constituting nearly half of its total European daily readership… Continue reading Metro International Most Read Print Title In Europe
class=”article”>Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out
The BBC has confirmed that Lorraine Heggessey, controller of BBC One, is to leave the corporation to become chief executive of independent production company, Talkback Thames.The move ends Heggessey’s five-year reign at BBC One, where she was responsible for commissioning numerous high-profile hits. Amongst her most successful signings were Blue Planet, Spooks, State of Play… Continue reading BBC One Boss Resigns To Head Talkback Thames
The UK’s commercial broadcasters today unveiled their long-awaited marketing body, dubbed Thinkbox, which will launch on 21 February with a budget of £1.5 million and a stated aim to help advertisers “get the best out of television.”Jointly composed of commercial television companies Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand… Continue reading Thinkbox Unveiled As New TV Marketing Body
Billboard advertising across the Tyne & Wear Metro system will be handled by Viacom Outdoor from next month, as the company scoops the previously in-house contract to operate poster sites across the network’s 57 stations.The deal, worth £10 million over the next five years, was awarded to Viacom by Metro network operator, Nexus, which is… Continue reading Viacom Scoops Tyne & Wear Metro Contract
