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A direct mail campaign by Five, designed to promote the latest series of crime drama CSI with a fake Government dossier on a serial killer, has been rapped by the Advertising Standards Agency after 200 recipients complained that the mailout was offensive and distressing.The promotional “dossier”, containing photographs of fictional murder victims, a coroner’s report,… Continue reading Five Brought To Book Over Serial Killer Mailshot

Almost 60% of the adult population in the UK are aware of DAB digital radio, with public awareness of the technology increasing by 16% year on year during January 2005, up from 43% in January 2004, according to new research from the Digital Radio Development Bureau.The increasing penetration and consumer awareness of DAB radio was… Continue reading Digital Radio Awareness Hits Record Levels

Terrestrial pay-TV operator, Top Up TV, has extended the broadcast hours of UKTV Gold, giving viewers access to the entertainment channel until 5am every day.The extension has been made at no extra cost to subscribers, who are charged £7.99 per month for a package of ten premium entertainment and documentary channels to supplement their existing… Continue reading Top Up TV Boosts Appeal With Extended Viewing Hours

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group.The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is via… Continue reading UK Online Advertising Enjoys Dramatic Growth

class=”article”>Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out

The BBC has confirmed that Lorraine Heggessey, controller of BBC One, is to leave the corporation to become chief executive of independent production company, Talkback Thames.The move ends Heggessey’s five-year reign at BBC One, where she was responsible for commissioning numerous high-profile hits. Amongst her most successful signings were Blue Planet, Spooks, State of Play… Continue reading BBC One Boss Resigns To Head Talkback Thames

The UK’s commercial broadcasters today unveiled their long-awaited marketing body, dubbed Thinkbox, which will launch on 21 February with a budget of £1.5 million and a stated aim to help advertisers “get the best out of television.”Jointly composed of commercial television companies Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand… Continue reading Thinkbox Unveiled As New TV Marketing Body

Billboard advertising across the Tyne & Wear Metro system will be handled by Viacom Outdoor from next month, as the company scoops the previously in-house contract to operate poster sites across the network’s 57 stations.The deal, worth £10 million over the next five years, was awarded to Viacom by Metro network operator, Nexus, which is… Continue reading Viacom Scoops Tyne & Wear Metro Contract

Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor