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Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film

Reports this morning suggest that at least 20 journalists will leave the Financial Times following a voluntary redundancy programme designed to cut costs and boost performance at the troubled newspaper.The redundancies follow a wide-ranging cost-cutting programme, designed to save around £7 million, which saw the paper’s respected Creative Business supplement being closed last year. The… Continue reading Staff Cuts Made To Boost Financial Times Fortunes

Specialist magazine giant, Future Publishing, has announced that it has entered an offer period which could eventually lead to a take-over bid for rival publisher, Highbury House.In a pre-close trading statement the magazine publisher also confirmed industry speculation that it will bid for Highbury’s Front and Fast Car publications, sending shares soaring. The move follow’s… Continue reading Future Confirms Intention To Bid For Highbury

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations.The deal with Kent Messenger means that FRS now represents nearly… Continue reading First Radio Sales Wins Kent Messenger Contract

Kids’ films topped December’s box office chart, with animated super hero adventure, The Incredibles, raking in takings of over £16.3 million, securing the top spot despite being released in mid-November.Elsewhere Lemony Snicket’s A Series Of Unfortunate Events also proved popular, with box office takings surpassing the £8 million mark to grab second place in the… Continue reading Strong Kids’ Films Top December Box Office

Internet search giant Google has launched a test version of a new AdWords application, designed to give advertisers much greater direct control over their online campaigns.The new program, dubbed AdWords API, gives agencies the ability to integrate Google’s paid-for search listings advert technology into their own applications and system tools. In addition, the system allows… Continue reading Google Gives Advertisers More Control Over AdWords

Heart 106.2 has announced that Jamie Theakston will replace Jono Coleman as its breakfast presenter from Easter this year in a surprise move which brings Coleman’s six-year career with the station to an end.Theakston will host the show alongside Coleman’s current assistant, Harriet Scott, in a move which station owner Chrysalis claims is a major… Continue reading Heart Ditches Coleman In Battle For London Supremacy

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and… Continue reading Media Week To Launch Monthly Marketing Supplement

Colin Mills, managing director of media agency, Carat, has announced that he will leave the company at the end of this week with no new role to go to.The move will end Mills’ eleven-year career with the company, six of which were spent as managing director when Mills was given the post as Mark Craze’s… Continue reading Carat Boss Mills Steps Down After Eleven Years

Kids’ films topped December’s box office chart, with animated super hero adventure, The Incredibles, raking in takings of over £16.3 million, securing the top spot despite being released in mid-November.Elsewhere Lemony Snicket’s A Series Of Unfortunate Events also proved popular, with box office takings surpassing the £8 million mark to grab second place in the… Continue reading Strong Kids’ Films Top December Box Office