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Independent News and Media’s flagship Northern Ireland newspaper, the Belfast Telegraph, has announced the creation of a new compact morning edition for the Saturday market, designed to compliment its existing afternoon titles.The newspaper claims its research has revealed a “great demand” to extend into the Saturday morning market. Belfast Telegraph editor, Edumnd Curran, stated: “People… Continue reading Belfast Telegraph Launches Weekend Compact Edition

class=”article”>Mobile marketing has seen huge growth in recent months, with the latest technology presenting companies with ever more advanced methods of communicating their brands to consumers. Nick Wiggin, chairman of the Mobile Marketing Association, explains the growth and benefits of the medium…Mobile Marketing has come along way in the last three years. This engaging communication… Continue reading NewsLine Column: Time To Start Measuring Mobile

ITV has confirmed that its flagship soap opera, Coronation Street, will receive a boost with the creation of dedicated interactive features in the near future.In a report by the Financial Times, Jane Marshall, controller of interactive television services at ITV, said: “The time is right for us now to look for the next level of… Continue reading Flagship Soap To Receive Interactive Boost

Media super-regulator, Ofcom, has set out the first timetable for digital TV switchover, specifying which towns and cities will lose their existing analogue coverage, and when.Under the watchdog’s plans, Carlisle, Exeter and Cardiff will be amongst the first cities to lose their analogue signals in 2008, while the Channel Islands will be the last to… Continue reading Digital Switchover To Begin In Three Years

Dennis Publishing has ceased publication of fledgling computing title PC Projects just seven months after its launch, intended to capitalise on the growing number of homes equipped with a computer.At the time of PC Projects’ launch, the title’s publisher Peter Wootton, said: “People want to get more from their home PCs, as the recent and… Continue reading Dennis Drops PC Projects After Just Seven Months

Commercial broadcaster, ITV has announced the appointment of the chief executive of Guardian Media Group (GMG) as a non-executive director of ITV.Sir Robert Phillis will be joined in this role by Baroness Usha Prashar CBE, chancellor of De Montfort University.Industry sources have speculated that the move will give ITV much needed expertise on the boardroom… Continue reading GMG Chief Executive Joins ITV Board

ITV has welcomed Ofcom’s Public Service Broadcasting (PSB) review, published yesterday, allowing the commercial broadcaster to cut its non-news regional output.Overall, ITV agrees with the government media watchdog’s diagnosis that the rapid transition to digital demands a modernisation of the public broadcast commitments imposed on commercial public service broadcasters.ITV has long been arguing that its… Continue reading ITV Welcomes Loosened PSB Requirements

Magazine publisher, Highbury House Communications has announced the proposed sale of its business publishing operations, BCom, to Ergo Science Corporation for gross profits of £12.5 million. This will put the Group on track to achieve its stated strategy of reducing indebtedness and focusing on its consumer newsstand business.It is estimated that net proceeds will total… Continue reading Highbury Sells Business Publishing Arm

The Institute of Practitioners in Advertisers (IPA) has launched a Valentines message board raising money for NABS, the charity for the marketing communications industry, providing support for anyone working in advertising, design direct marketing, media planning, buying and sales, public relations and sales promotion.Media folk can post a message on the IPA website for £5.00… Continue reading IPA And NABS Gear Up For Valentines

Internet provider AOL is the latest British internet service provider (ISP) to double the speed of its broadband products without charging online customers more. The following six months will see the company rolling out the upgrade to its 750,000(ish) UK broadband users.The increase of speed in the online technology coincides with AOL UK’s new distribution… Continue reading AOL To Double Broadband Speed At No Extra Cost