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The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview

Commercial broadcaster ITV has announced a review of its £10 million media business, resulting in advertising agency Starcom Motive resigning the account after working on it for ten years.Jim Marshall, chairman of Starcom Group UK said: “It’s been a long relationship, which has its ups and downs with management and ownership changes. Most recently, the… Continue reading Starcom Drops ITV Account Amid Review

Guardian Media Group Radio has decided that it will now not submit an application for the new Manchester radio licence, on the grounds that it is not commercially viable.The move represents a complete U-turn for the company, which announced its intention to create a 24-hour speech and news station for the region, dubbed Channel M… Continue reading GMG Pulls Out Of Manchester Radio Race

The UK is steaming ahead in terms of DAB digital radio penetration, with an estimated 1.2 million digital sets in households by the end of 2004, according to data released by the World DAB Forum.The dramatic uptake of digital receivers has seen sales of sets jump by 178% compared with 2003, aided by the record… Continue reading Digital Radio Penetration Hits Record Level

Satellite TV giant BSkyB has announced its interim results, pleasing investors with revelations of 192,000 new subscribers in its second quarter, 25% year on year operating profit growth and a 44% increase in earnings per share to 12.1 pence.The results will be a welcome relief for Sky’s chief executive, James Murdoch, who was the company’s… Continue reading Sky Ends Subscriber Woes With Massive Q2 Rise

The Daily Telegraph will support its partnership with the British Academy of Film and Television Arts (BAFTA) tomorrow with the launch of the Daily Telegraph British Academy Film Season, offering readers two for one tickets to see a selection of films nominated for a BAFTA award.The promotion will run from February 4 to 10 at… Continue reading Telegraph Boosts Film Association With BAFTA Promotion

Internet giant MSN will launch its new MSN search engine with a multi million pound advertising campaign next week, marking the company’s first TV activity in four years and designed to drive consumers to the new system in droves.The TV activity will be complimented by a large scale online campaign which MSN claims will reach… Continue reading MSN Launches Search Site With Huge Cross Media Push

Video Networks’ on-demand TV provider, HomeChoice, has announced a large-scale extension of its replay service, allowing customers to access popular programming from the BBC, Channel 4 and Chelsea TV, for up to seven days after it has been broadcast.A total of four new BBC channels will now be added to the line-up, and the number… Continue reading HomeChoice Boosts Replay To Encompass Digital Channels

Channel 4 has announced a restructuring of its commercial arm, 4 Ventures, in an attempt to increase profits from its secondary business activities.Channel 4 chief executive, Andy Duncan, has unveiled plans to reintegrate a number of 4 Ventures’ activities back into the core Channel 4 organisation and retain a streamlined commercial arm, focussing on 4’s… Continue reading Channel 4 Restructures Commercial Arm To Boost Profits