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Channel 4 unveiled its Spring schedule this morning, revealing new programmes in every genre and continuing its striped scheduling with new shows in every time slot across the week.The broadcaster has also allocated its highest ever programme budget to the Spring line-up, with a predicted £485 million being spent on programming compared to £470 million… Continue reading Channel 4 Bets On Drama For Spring Schedule

Five has secured a major sponsorship deal with Parfums Christian Dior to support the channel’s major new reality series, Make Me a Supermodel.The deal will see Dior Backstage Make Up cover the opening and closing credits and break bumpers on a package of eight hour-long programmes and a live final and will run from 14th… Continue reading Five Signs Model Sponsorship Deal With Dior

Culture secretary Tessa Jowell has unveiled radical plans for change at the BBC, with proposals that the Corporation’s governors be replaced with a new “BBC Trust”, while the licence fee continues to provide funding for another ten years.Announcing her vision in a statement to Parliament, Jowell stated: “Alongside the NHS, the BBC is one of… Continue reading Governors Axed As BBC Charter Renewed For 10 Years

Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles

Capital FM has dropped long-serving DJ Neil Fox from its schedules in favour of former Blue Peter presenter Richard Bacon, selected to front the station’s daily Drive Time show starting in the spring.Capital claims that Bacon was the “number one choice” to replace ‘Foxy’ in one of the most keenly sought jobs in radio as… Continue reading Capital Drops Fox As Bacon Takes Drive Time

Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234,95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA).Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly revenue… Continue reading Outdoor Advertising Breaks Records In 2004

The UK publishing arm of German consumer magazine publisher, Hubert Burda Media is entering into the competitive women’s weekly market, with the launch of Full House.The celebrity and entertainment magazine will offer readers a combination of real life stories, celebrity interviews and entertainment, in a new, bright and breezy format, with the first issue set… Continue reading Full House To Launch In Women’s Weekly Market

The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark

ITV Sales has joined forces with BBC Broadcast and interactive media research company iBurbia to promote interactive TV commercials, offering to demonstrate ways to make the medium more effective and convey its business benefits to creative agencies.The three companies have already approached London’s top ten agencies with offers of help and demonstrations on making their… Continue reading ITV Joins BBC To Boost Interactive Ad Effectiveness