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Video Networks’ has announced the addition of a range of services to its HomeChoice Service, aiming to drive the company’s advertising strategy forward and improve the overall customer experience.The new technology will enable advertisers to place on-demand intros, including brand strings, messages, cross promotions or advertisements automatically before any programme screened on the pay per… Continue reading Video Networks Adds New Advertising Services

Five’s Joey lost over one million viewers last night, with the Friends spin-off being watched by a peak of 2.8 million viewers and a 11% audience share, compared to last week which saw over four million people tune in.The eagerly anticipated show follows popular Friends character Joey Tribbiani as he moves to Hollywood. Last weeks… Continue reading Joey Loses Over A Million Viewers

Commenting on ITV’s new marketing body, Thinkbox, in today’s Media Guardian, Jim Hytner, the former marketing boss of ITV and five (and now group brand and UK marketing director of Barclays) is positive, understanding and ready to listen – but ultimately uncertain that the initiative will make a significant difference. He also doubts that the… Continue reading Hytner Welcomes Thinkbox, But Doubts Its Influence

Welsh beer brand, Brains has booked a sponsorship package from student union television specialists, SUBtv for this year’s 6 nation rugby championship.The deal will see Brains enjoy a package comprising of two stages, live matches and rugby programming, and will be broadcast on the SUBtv screen network in universities.Brains will be allocated 25% of the… Continue reading Brains Beer To Advertise With SUBtv

On the other side of the Atlantic, Nielsen Media Research has announced plans to delay its measurement of digital video recorder (DVR) households until 2006. At the same time, the company has responded to industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological… Continue reading Nielsen Delays DVR Measurement In America

The former head of Emap PLC’s radio business is working on a bid for Scottish Media Group’s (SMG) Virgin radio with private equity group HG Capital.Tim Schoonmaker has been hired in an advisory capacity, but is reported to take an offer for the broadcaster if SMG is forced to auction Virgin to the highest bidder.In… Continue reading HG Capital To Bid For Virgin Radio

Capital Disney, the digital radio station for 8-14 year olds has announced the launch of its Most Requested Chart, giving listeners the first chart voted for purely by children who text in or vote via the website for their favourite song.The votes form both The Most Requested Chart Show, which will be broadcast every Saturday… Continue reading Capital Radio Launch Interactive Chart

CN Radio Group has announced the acquisition of the remaining 60% of shares in Lakeland Radio Ltd for an undisclosed sum.Lakeland Radio broadcasts to South Lakeland in Cumbria, which has performed extremely well since its launch in October 2001, generating healthy profits and providing a valuable service for people living within the catchment area.Commenting on… Continue reading CN Radio Buys Lakeland Radio

Commercial radio broadcaster, Capital FM, has agreed so sell East Midlands Radio station, Century 106 FM, so that its merger with rival GWR Group is not investigated by the Competition Commission.In a statement on this mornings stock exchange, the Office of Fair Trading (OFT) said that the merger of Capital and GWR could lead to… Continue reading Capital Sells Century 106 FM

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 17 February 2005. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The following… Continue reading ABC Jun-Dec 2004: Performance By Publisher